The Public Relations Blog

Messaging platforms contain sound bites of critical information that spokespeople repeatedly convey to both differentiate and cement facts. They consist of key points to be repeated in every interview, speech and conversation so that those points are united with the brand name in the minds of all who listen.

But how does one create a messaging platform and what is its purpose for organizations that wish to leverage one? To create a messaging platform, we offer a handful of tips to kick-start the process.

Make points, friends and profits with this often forgotten tool

You have been invited to speak at an industry or community event and you are declining the invitation … again. Well, you might change your mind once you understand how public speaking can build your company’s brand, credibility and sales.

Use PR to show who you really are and attract more customers

Everything your company does and everything people say about your company defines your brand. Therefore, it is important to determine what you stand for, how you want customers to see you and make sure all communications and initiatives support that. But, how do you put a face on your brand?

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?

If you are not using this PR tool, you are missing out on the chance for increased exposure

An organization has asked you to be a speaker at an event. Maybe you’re wishing you didn’t answer the phone. Perhaps you can think of an excuse to get out of it. Instead of dreading a speaking event, use these public relations tips to help you make the most of the opportunity.

Let PR show you how to increase your speaking engagements

Some say that gaining knowledge is the first step toward wisdom and sharing it is the first step toward humanity. Your experiences and the lessons you have learned from your time in business are valuable, and one of the best ways to share them is through public speaking.

In addition to providing a benefit to your audience, you can also use public speaking to reap rewards for your company. With help from PR, you can discover the importance of public speaking and how to book numerous engagements throughout the year.

5 ways you and your company benefit from public speaking

Speaking engagements – whether through a webinar or industry conference – come with many professional benefits. Sure, they take time to coordinate, plan and prepare, but the recognition and connections are worth it. Here are some specific benefits to speaking in public.

5 professional tips to help you deliver an engaging and effective speech

Does thinking about getting up in front of a room to speak give you sweaty palms? Speaking to a crowd can be a nerve-wracking task, but there are ways to overcome your nerves to deliver a powerful presentation. Here are some tips.

Use PR to make the most out of this vital outreach tool

You already know you need to promote your business so that people know who you are. Public speaking engagements provide an ideal way to get in front of your target audience, demonstrate your industry expertise and position your company and CEO as thought leaders.

PR guidelines for choosing the spokesperson role wisely

Oliver Wendell Holmes, Sr. said, “Speak clearly, if you speak at all. Carve every word before you let it fall.” So, who is speaking for your company?