The Public Relations Blog

Start the relationship on the right foot for your company’s success and profitability

What it takes for businesses to excite customers and attract top-quality talent has changed a lot in recent years. As a result, many companies have turned to public relations firms to help meet these needs. Indeed, hiring a PR firm for your company can deliver amazing outcomes, but only when you work together effectively.

Read More

PR helps you keep your CEO happy without sacrificing the company’s image

Your company just hosted a public event with news media all around and your CEO put his foot in his mouth – again. Perhaps he said something insensitive, appeared sweaty and uncomfortable, or gave statements contradictory to the company line. Whatever he did, the end result was that he made your entire organization look bad.

The CEO is most often the public face of a company, and sometimes that face is not the one you want to show to the world. Do you wish you could just keep your CEO away from the media altogether? There are right (and wrong) ways to handle this issue and PR can help.

Read More

Why nothing said is “off the record" and how PR can improve your media relations

Most people have witnessed a moment in a live television broadcast when someone on camera blurts out something inappropriate or controversial. Or, a company spokesperson is quoted in a newspaper saying something unsavory or offensive and his response is that he thought it was “off the record.” When these moments occur, the audience cringes and thinks why would someone say that? The reason this happens is typically because the speaker thinks the camera isn’t recording or that the conversation is confidential. But what causes a person to lose focus in this way? How can you avoid having this happen to you?

Read More

Speaking at conferences, community meetings and expert seminars is a wonderful opportunity to get in front of your key audiences and grow your business. How does your company benefit from such speaking engagements?

Read More

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

Read More

How to ensure you have a successful radio news interview

Some people refer to the radio as the “theater of the mind.” It is very important to get your message across with enthusiasm in order to excite the imagination and capture the mindshare of your audience. Here are some “inside tips” that we give our clients to help them master their radio interviews:

Read More

Tips for pulling off a great television news interview

During a TV news interview, the audience can see and hear you, which presents a unique set of challenges. Preparing for how the viewer will see you helps ensure that your audience hears your message clearly. Here are a several “inside tips” that we give our clients to help them master their television interviews:  

Read More

Use PR to explain the significance of the company spokesperson and to help you prepare.

 

Some people think they can just walk into a media interview, answer whatever questions come up to the best of their ability, and everything will be fine. Well, think again.

 

Your CEO may be accustomed to speaking to a room full of shareholders or consider herself an expert at giving speeches, but media interviews are different. There, you face an entirely unique set of judgment criteria. Audiences will extensively scrutinize everything from the expression on your face to how you sit or stand. It’s important for your CEO to understand the importance of making the right impression in interviews and that professional training is necessary. The following information should open her eyes and demonstrate how spokesperson training can affect your company’s profitability.

Read More