The Public Relations Blog

Key messages are only half the battle; support them to win against the competition

Your company is great. Of course, you know it. But do your customers know it? Even if they purchase your product, do they know why you are great? Don’t guess or wonder if they do. It’s up to you to tell them. That’s the importance of creating key messages along with supporting statements.

Becoming a thought-leader is hard work. No one becomes an industry influencer overnight. It requires continuous dedication and the right kind of personality. Influencers have a genuine, loyal following because they add real value to their industry. There are three factors that will help you tremendously in your effort to become a thought-leader.

How to build mutually beneficial relationships with influencers in your industry

Becoming an industry thought-leader (also called an influencer) takes a lot of time and effort. Thought-leaders are experts in their industries and are able to influence the opinions and decisions of their audience. Not every entrepreneur will be an influencer. But even if you aren’t an industry thought-leader, you can collaborate with one. This is a great opportunity to gain new opportunities and leads for your business and potentially become a thought-leader yourself.

Use PR to strut your stuff, be prominent and prosper in 2017

According to the Chinese 12-year animal zodiac cycle, 2017 is the Year of the Rooster. You may think of the Chinese New Year as a time of brightly colored costumes, red lanterns, loud firecrackers and delicious food. However, it should also serve as a reminder to set off some fireworks for your company.

To take full advantage of the opportunities of 2017, it may help to remember the rooster and what it symbolizes. Hiring a public relations agency is also essential.

5 steps to becoming a thought-leader, even if there is already one in your field

Today, everyone is talking about the importance of becoming a thought-leader in your field. This is how you establish credibility and build trust with customers. But what if there is already a thought-leader in your industry?

Engage with the right audience to become an expert in your field

Influencer marketing is a form of marketing where you build relationships with powerful people in your industry, thus creating visibility for your product or service. This approach focuses on individual people who can influence many other people far better than any advertising or content marketing you can produce. The audience sees these influencers as trusted sources of information. If you and the influencer are a good fit, some of his or her followers might join your audience as well.

How to build lasting relationships with thought leaders in your industry using ethical standards

Maintaining business relationships with influencers in your niche is a great way to deliver your message to your target audience and convert prospects into loyal customers. But no business relationship will last long without an ethical foundation. How do you build relationships with thought leaders in your niche ethically?

Amplify your content through a highly targeted influencer marketing strategy

Influencers work really hard to cultivate relationships with their target audience and maintain their status as thought leaders within their niche. Partnering with influencers in your industry helps to get your message in front of the right audience and accelerates conversions.

7 steps to becoming a thought leader

An influencer or thought leader is a person who is recognized as an industry expert and has successful social media performance with an impressive engagement rate. Influencers are not celebrities or famous politicians. They are regular people who successfully build their communities around their subjects of interest or brands.

Social media provides many opportunities for thought leadership, but just logging in and posting a tweet every now and then is not enough. To be effective, you have to be committed. That means showing up and scanning, contributing and networking. Here are three tips to get you started.