The Public Relations Blog
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When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are.
A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).
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While they sound similar, drip and nurture email campaigns are very different. Before deciding between the two, you should understand their differences so you choose the right campaign for your marketing goals.
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Topics: inbound marketing, web media
When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.
Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms. Your company’s PR campaign should include all three categories.
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Topics: social media, news media, web media
No matter the topic, bloggers want their posts to capture their readers’ attention. In seconds, a reader makes the decision to continue reading or to click away. These 10 tips will help you capture your readers’ attention and keep them engaged throughout your post.
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Topics: public relations, owned media, web media
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