Using LinkedIn to expand your brand

Content is not just content; it’s king

LinkedIn is the powerhouse platform for busy professionals looking to connect with one another. Unlike some of the other social media sites, you won’t find your LinkedIn news feed filled with cute photos of your friends’ children, food videos and memes. But what you will find are entrepreneurs, Fortune 500 CEOs, financial professionals and many others sharing posts related to their industries.

Sharing quality content on LinkedIn is a great way to keep your name in front of your peers and become known as a thought leader in your field. The best place to start is to strike a balance between listening and sharing. You don’t want to be known as a spammer, so how often is too often when posting on LinkedIn?

How often should you post content on LinkedIn?

There is no magic number to how many times or how many days per week you should post on LinkedIn. Our friends at Buffer recommend one time per day and no weekends. Here at Axia Public Relations, we follow this rule too. By doing so, this keeps you in the forefront of your followers and engages them on a daily basis.

What type of content should you share on LinkedIn?

Your content on LinkedIn will be different than the 140 characters you share on Twitter and the lighter content you share on Facebook. With LinkedIn, you’ll want to gear your posts toward professionals, decision makers and CEOs. You will want to share your company blog content, informational videos, updates on professional projects and any upcoming events that would be of interest to your connections.

Is your content reaching your audience on LinkedIn?

Lastly, and most importantly, you want to make sure that your quality-crafted content is reaching your target audience. If it’s not, then you are wasting your time, money and resources. Axia Public Relations can help you develop a social media strategy and execute it correctly. This allows you to focus on other crucial tasks of your business, while we grow your presence on social media.

For more tips on handling social media and how to best reach your target audience on LinkedIn, download Axia's social media e-book today.

Jenni Stevens is social media and community engagement manager at Axia Public Relations. Her passion for social media and developing relationships through these platforms facilitates a connection with Axia’s clients and fans all over the country. Jenni studied mass communications at Southwest Texas State University and has more than 10 years of marketing and business administration under her belt.

Featured image credit: Creative Commons