What is keyword stuffing?

How keyword stuffing can affect your brand online.

Keywords have always been one of the most prized possessions when it comes to the online space. Designed to make your content more search engine friendly, keywords can boost your search engine rankings and get your brand discovered. 

Just as anything in excess is bad, including too many keywords in your content can do more harm than good to your company. Stuffing your web page with the same long-tail phrases tends to kill your search engine optimization (SEO) efforts and degrade your online visibility.

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You must use relevant keywords in moderation for browsers to identify you as a genuine and legitimate brand. Let’s dive into the nuances of keyword stuffing and how you can identify them!

Why is keyword stuffing bad for your company?

Google algorithms are smart enough to identify keyword stuffing in your site’s content. Browsers that spot excessive and not-so-needed use of specific words will categorize you as a less credible brand.

This also impacts the results presented to users searching for particular queries and decreases your overall ranking. Keyword stuffing can thus be detrimental to your online image. 

Ways to identify keyword stuffing

There are several ways you can spot keyword stuffing on your web page. Here are a few of them:

1. Repeating the words and phrases unnecessarily triggers search engines to look for possible keyword stuffing.
2. Including irrelevant and out-of-context words can lower the readability of your web page and account for keyword stuffing.
3. Hiding certain words from the reader by blending them into the background color with the intent to get recognized by crawlers. 

Must Read: How do search engines generate SERP?

Axia Public Relations is here to help you streamline your SEO and make keywords beneficial for you. Reach out to us or book a consultation today to learn more about keyword stuffing.