What is search box optimization?

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

Audio: Listen to this article.

What is Search Box Optimization (SBO)?

Search box optimization (SBO) refers to optimizing for autocomplete search predictions. It's the process of getting a brand, business, or other entity to appear in the dropdown search suggestions that appear as user-type queries. SBO helps drive more visibility, traffic, and conversions by putting brands in front of high-intent searchers.

What is Google’s Autocomplete, and how does it work?

Autocomplete refers to the predictive search queries that pop up as one type in Google or other search bars. They aim to quickly show users the most common or relevant searches based on their previous queries. Brands that show up here essentially hijack competitive searches and capture traffic before competitors, acting as the authority result.

Google generates autocomplete predictions by analyzing user search patterns and identifying common or trending queries associated with the terms someone starts typing. Appearing here is powerful since it's essentially Google suggesting your brand for a given keyword without you having to fight for rankings in regular results.

Who is SBO used for, and should your company use it?

SBO and autocomplete services help any business wanting to improve visibility and beat competitors for valuable keywords. Showing up in autocomplete creates authority, drives more traffic to sites, and provides exclusivity against rivals that also target those terms. Our autocomplete service delivers these advantages through an ethical process optimized specifically for each customer.

There are many reasons brands invest in SBO and autocomplete like cost savings, unfair competitive advantages, exclusivity for keywords, and more trust and authority for brands. Our autocomplete solutions provide all of these with none of the risks of other questionable tactics. Even Walmart uses ethical SBO for certain keywords successfully.

Maximize the benefits of ethical SBO

To maximize SBO and autocomplete results, focus on core areas like keyword research, creating high-quality content optimized for those terms, and ensuring local search visibility through properly optimized listings, citations, and profiles. This builds the trust and social signals search engines want to see before suggesting brands to searchers.

While some assume SBO must involve manipulation, our completely white hat, ethical process meets search engine guidelines. We use legitimate marketing and optimization techniques to organically earn autocomplete visibility for brands. With AI like ChatGPT gaining steam, what once seemed far-fetched for SBO is now more understandable - and our solutions put brands in front of searches without resorting to shady tactics.

If you're ready to dominate autocomplete predictions and be in front of 7 out of 10 searchers for your most important keywords, contact us today or book a one-on-one consultation to see if our exclusive SBO service is right for your brand. Our team of experts can analyze your niche, identify your best terms, and get you visible in predictions ethically.

Photo by PhotoMIX Company