Sanidoor
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. As a result, the news media coverage reached more than five million consumers and decision-makers worldwide, leading to more than $1 million in new distributor sales.
L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Florida, hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries, and other high-traffic areas. Axia launched a PR campaign throughout the U.S., Canada, and beyond, earning countless media mentions that brought Sanidoor new customers, distributions, and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including earning mentions on nearly every ABC network affiliate.
The business challenge
Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. Wanting to educate consumers and businesses about the system, Lemerand sought Axia out to promote the product.
The solution
Sanidoor hired Axia Public Relations as its public relations agency of record to spread the word about Sanidoor to consumers across the U.S. and Canada, and Axia did just that, leveraging its media relationships and other contacts to advance the brand and reputation of the Sanidoor new-product launch.
The results
As a result of Axia's work, the tech start-up:
- enjoyed more than five million potential media impressions
- quickly attracted new dealers/distributors
- generated more than $1 million in orders from new dealers/distributors
- received earned media attention from The Orlando Sentinel, which led to more coverage in the Tampa Bay Times, The Los Angeles Times, and then from ABC News.
- received additional earned media coverage from Forbes and other major business media outlets
- received additional earned media coverage from consumer media outlets like USA Today, MSN, Chicago Tribune, The Baltimore Sun, WJXT, WKMG, NPR member station WJCT, and more
- received additional earned media coverage from target commercial construction, hotel, restaurant, health, and medical industry trade media outlets like QSR, Lodging Hospitality, Builders Exchange, Buildings, Canadian Lodging News, Fitness Business Canada, Indianapolis Health Examiner, Industrial Hygiene News, Resort Trades’ Management & Operations, Medical Construction & Design, Professional Door Dealer, Architectural Products, Hospitality Style, IDEA Fitness Journal, Health News Digest, Healthcare Purchasing News, Ontario Restaurant News, Medical Design Briefs, Medical Construction & Design, Metal Building Developer, and much more.
- ABC News additionally pushed its TechBytes segment to nearly 200 of its ABC News television affiliate stations.
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