Case Studies – Can your PR agency do this?

America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.

These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.

International data breach response

ecommerce pharmaceutical company

Consumers trust companies to safeguard their personal information, especially when they shop online. If hackers steal customers’ information, it can be detrimental to an organization. An international e-commerce pharmaceutical company faced this threat when unknown hackers stole information on its customers. During the ransom cybersecurity breach, the company hired Axia to manage its global crisis communication.

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PR fixes reputation, grows revenue by 1,200%

Mortgage/Insurance/Tax/Retirement Company

A national mortgage broker's negative online reputation cost them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, received awards celebrating the company and its business practices, and changed the public’s perception of it.

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Positioning cybersecurity, application development, and business intelligence experts

Idea Integration/Astadia

As the agency of record for MPS Group (later Adecco Group) and its eight business units, including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia), Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets for over a decade.

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Free dental event restores smiles

Smiles for Miles 904

A dental practice wanted to help 100 consumers in its metropolitan area who couldn’t afford to receive much-needed oral care. The second annual Smiles for Miles event leveraged earned media coverage to build awareness among this target audience. As a result of the event and its publicity, 19 local stories were produced, 108 preregistered patients received free care, and over $60 thousand was donated.

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Pitching a retail CEO to Undercover Boss

Shoppers World

Shoppers World's CEO wanted to be on "Undercover Boss." To do that, he needed expert guidance for a public relations firm to help with the pitch, casting, and services to promote him on the episode. This campaign pitched secured news coverage, and managed Shoppers World’s social media during the live broadcast. As a result, millions of U.S. consumers watched the live episode and social media engagement went viral.

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Crisis responses prevent negative national attention

Stein Mart

A publicly traded, billion-dollar American discount men's and women's department store chain with 280 stores in 29 states experienced an employee-customer altercation, causing the customer to vent their frustration online, which quickly gained negative attention. This campaign crafted crisis responses to prevent the story from going national and attracting further media attention. As a result, the store implemented new training programs and customer feedback solutions to better serve its consumers.

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Telling the story of Puerto Rico’s recovery construction

Louis Berger (now WSP)

Louis Berger (now WSP), a top federal contractor for infrastructure and development clients, needed help managing a national media campaign to spread awareness of their hurricane relief efforts. This campaign leveraged the media to highlight Louis Berger’s efforts in Puerto Rico. Because of the coverage, Louis Berger earned more than 300 media stories, which gathered over 665 million media impressions and over 7,049 social media shares.

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Attracting employees and investors by changing perceptions of the pawn industry

SMART Financial

The pawning industry remains relatively misunderstood by much of the public, but SMART Financial is working to change that perception. This campaign leverages the media to share business stories and build relationships, showcasing SMART Financial’s positive impact on the community. As a result, SMART Financial opened 63 stores in two years and changed the communities’ prior perception of the pawn industry.

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Developing a cybersecurity crisis response

Consumer packaged goods

When a consumer packaged goods company experienced a cybersecurity crisis event, within one hour, their public relations agency of record helped the client solve its issues and created a corporate communication response to the impacted consumers and suppliers who received the phishing email.

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PR firm helps Dave and Buster’s reactivate its customer base

When Dave and Buster’s desired a public relations partner to open its new location in Orlando, Fla., a Los Angeles PR firm recommended D&B to Axia Public Relations.

And when Dave and Buster’s needed help attracting new customers and getting new attention for its 15-year-old location in Jacksonville, Fla., D&B called on Axia Public Relations again.

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Building visibility for a national consumer law firm

Credit repair and identity theft protection law firm

A consumer law firm needed to establish visibility and trust among consumers nationwide before launching a subscription service. The campaign to achieve this implemented creative and strategic ideas for news, social media, and web services. As a result, the company gained attention and earned a 47x increase in organic web traffic in six months.

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Rebranding after 100 years

Superior Group of Companies

Superior Group of Companies needed help with its 100-year-old company’s rebranding. This campaign utilized the news and social media to raise awareness of Superior Group of Companies’ name change and rebranding. As a result, the campaign earned 101 news placements with more than 36 million impressions and 700,00 social media impressions.

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Spreading a heroic story nationally

SMART Financial

Josh Railey was leaving a restaurant when he saw a car on fire and, without hesitation, ran to the car and rescued the baby. This campaign helped spread his story to media outlets to millions of people and show SMART Financial’s influence on the community. His story appeared on more than 100 CNN affiliates and 58,000 social media interactions, and earned him recognition as an American Red Cross 2021 Red Cross Hero.

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Raising awareness for victims of child sexual abuse

VOICE Today

An open public dialog about child sexual abuse is difficult. When the terrible news about Jerry Sandusky’s child sexual abuse made headlines, there was a need to shed light and break the silence surrounding child sexual abuse. Axia provided a helpful expert to the media, and the media relations campaign led to Angela Williams landing several national news media interviews.

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Earned media promotes CEO’s promotion

BERGANKDV

BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.

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Earning media coverage for CPA firm merger awareness

BERGANKDV

BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.

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