BEWELL HEALTH - DR. HANA’S NASOPURE
BeWell Health hired Axia to increase brand awareness and sales of its new product, Dr. Hana’s Nasopure. Axia pitched to news media outlets nationally. The campaign earned media coverage in outlets like Health, Good Housekeeping, and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
BeWell Health, a United States-based wellness product manufacturing company, reached out via referral from a senior marketing executive to Axia Public Relations to nationally increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure, a nasal-cleansing consumer packaged good. As a solution, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician who wanted to put an end to the suffering of those plagued by stuffy noses, allergies and the common cold. Through Axia’s efforts, Dr. Hana’s Nasopure now enjoys measurable success as a result of expanding its presence to 600 health-food stores and retailers around the country. This, in turn, has boosted sales to a reported $500,000 annually, according to The Wall Street Journal.
Ideas
After being referred by a trusted advisor, BeWell Health hired Axia Public Relations to nationally increase brand awareness and sales of its new product, Dr. Hana’s Nasopure. Drawing from its media relations expertise, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician who wanted to put an end to the suffering of those plagued by stuffy noses, allergies and the common cold.
Relationships
Axia immediately went to work pitching and earning media attention for its new client through its network of national media contacts in print, radio, television and online.
Results
Axia earned media coverage in top media outlets like Woman’s World, Health, Parents, Good Housekeeping, National Inquirer and The Wall Street Journal. Through Axia’s efforts, Dr. Hana’s Nasopure now enjoys measurable success as a result of expanding its presence to 600 health-food stores and retailers around the country. This, in turn, has boosted sales to a reported $500,000 annually. Dr. Hana has since been able to retire from her pediatric practice in Colombia, Mo., and now concentrates exclusively on promoting her brand as the No.1 nasal wash product on the market. Accordingly, she retains Axia Public Relations seasonally as her public relations team to spread even more good news about her unique nasal rinse solution and to enjoy additional product awareness.
