BEWELL HEALTH - DR. HANA’S NASOPURE
BeWell Health, a U.S.-based wellness product manufacturing company, hired Axia to increase brand awareness and sales of its new nasal-cleansing product, Dr. Hana’s Nasopure. Axia pitched BeWell Health's story to national news outlets. The campaign earned coverage in outlets including Health, Good Housekeeping, and The Wall Street Journal and helped boost sales to a reported $500,000 annually.
Axia recommended engaging the news media to tell a story: Dr. Hana, a pediatrician, wanted to end the suffering of those plagued by stuffy noses, allergies, and common colds. With Axia’s help, Dr. Hana’s Nasopure now enjoys measurable success and has expanded its presence to 600 health-food stores and retailers around the country.
Solution
BeWell Health hired Axia to raise brand awareness nationally and boost sales of its new product, Dr. Hana’s Nasopure. Drawing from its media relations expertise, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician wanting to end the suffering of those plagued by stuffy noses, allergies, and common colds.
Relationships
Axia immediately went to work, pitching and earning media attention for BeWell Health through its network of national print, radio, TV, and digital media contacts.
Results
- Axia earned coverage for BeWell Health in top media outlets including Woman’s World, Health, Parents, Good Housekeeping, National Inquirer, and The Wall Street Journal.
- With Axia’s help, Dr. Hana’s Nasopure now enjoys measurable success and has expanded its presence to 600 health-food stores and retailers around the country, boosting sales to a reported $500,000 annually.
- Dr. Hana has since been able to retire from her pediatric practice. She now concentrates exclusively on promoting her product as the top nasal wash on the market. She retains Axia seasonally to spread good news and enjoy additional brand awareness.
