Bank launches new campaign and nets $14.5 million in deposits

FIRST COAST COMMUNITY BANK                                                                                                                                                                                                   

First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.

IDEAS

First Coast Community Bank is a provider of Synovus Financial Services in the northern Florida market. 

When the bank decided to grow its consumer deposit business, it chose Axia Public Relations to help introduce a new, high-yield money market account.

RELATIONSHIPS

Axia developed a comprehensive, integrated campaign that included public relations, outdoor, direct response, print and point-of-purchase materials, raising awareness, and opening accounts.

RESULTS

Within three months of launching the campaign, First Coast Community Bank had netted $14.5 million in commercial and consumer deposits.

To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).