VIZERGY
Secure-Res hired Axia to rebrand the company as it was growing and expanding its product and service offerings. Axia implemented a product launch and renamed the company Vizergy. Vizergy attracted 93,000 unique website visitors within 24 hours of a media tour.
Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.
Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.
IDEAS
Secure-Res executives sought Axia Public Relations’ strategic marketing expertise to reposition and rename the growing technology-marketing company. The company began with a single product: a booking engine for independent-and smaller-chain hotels called Secure-Res. Now the company offers Web marketing and a host of other services, and it simply outgrown its name. The Axia “Onoma” branding process was soon implemented, and the result was “Vizergy.”
Vizergy = vision + energy. Vision because the company sees multiple moves ahead, staying on top of the relentless evolution of technology and consumer trends. Energy because it has assembled a team of interactive marketing professionals with the firepower to help companies profit. A logo, tagline, mission, vision and elevator speeches soon followed.
RELATIONSHIPS
As part of the launch, Vizergy needed Axia’s public-relations expertise to help raise awareness and increase visibility for the new name and a new online product. Axia implemented a four-month PR campaign that included a new product launch in New York City at the HX: The Hotel Experience (formerly International Hotel Motel and Restaurant Show (IHMRS)).
RESULTS
Within 24 hours of the New York media tour, news releases and corresponding earned media/news coverage, Vizergy received 93,000 unique Web site visitors and executives say it was the momentum it needed to boost awareness, understanding, trust and consideration.
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