Case Studies – Can your PR agency do this?

America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.

These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.

PR firm earns increased market share, sales boost for staffing firm

INCEPTURE

Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast.

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Positioning Special Counsel as legal “subject matter experts”

Special Counsel

Adecco Group wanted to boost awareness of its legal staffing unit, Special Counsel, one of the largest legal staffing companies in America. This campaign helped establish the company spokespersons as subject matter experts on legal trends, staffing, and employment. As a result, Special Counsel earned media coverage from a variety of outlets and increased their public awareness.

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PR Agency shares Florida Law Firm's Expansion

GRAYROBINSON

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.

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Turfgrass Scores a Hole-in-One, earning more than 20x its PR Investment

TURFGRASS AMERICA

Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.

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PR Firm serves up a new title sponsor

OCATAGON

Octagon, the world’s largest sports marketing firm, selected Axia Public Relations to find a new sponsor its Women’s Tennis Association event in Northeast Florida. In order to gain the expsoure Octagon needed to spread the news of this unique opportunity, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in earned media coverage that generated the leads required to secure a new title sponsor.

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More than 141M media impressions for laser healthcare company

ERCHONIA

Erchonia hired Axia to build awareness for its new low-level laser medical treatment. Axia developed a campaign to reach industry professionals. The campaign earned more than 141 million media impressions via 80 earned media articles.

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Economic development board unveils new look with PR firm’s help

NASSAU COUNTY ECONOMIC DEVELOPMENT BOARD

The Nassau County Economic Development Board hired Axia Public Relations to design a new business-to-business website for its organization. Axia generated a site that was easy to navigate and utilized the right technology while keeping load times fast and employing key visuals and engaging copy that drew the attention of visitors.

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Synovus works with PR firm for internal and external collateral materials

SYNOVUS

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Campaign brings in $2 million in new SBA loans in 90 days

FIRST COAST COMMUNITY BANK

First Coast Community Bank, a provider of Synovus Financial Services in the north Florida market, chose Axia Public Relations to help it gain greater penetration in Small Business Administration (SBA) loans.

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Improving national brand’s marketing results in new contracts

ANNANDALE MILLWORK/ALLIED SYSTEMS

Annandale Millwork/Allied Systems hired Axia to develop a new and improved brand presentation nationwide. Axia developed multiple PR programs and designed and managed a new website for the company. Axia’s new materials were directly responsible for five new contracts with national home builders.

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Engineering firm enjoys years of increased revenue from public relations program

Estrella Engineering

Estrella Engineering hired Axia to help in increasing its revenue. Axia developed a targeted direct-response program and PR campaign earning media coverage from target news outlets. Many years later, the firm still sees increased revenue and exposure resulting from those efforts.

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