Case Studies – Can your PR agency do this?

America’s most admired and fastest-growing brands turn to Axia, one of Forbes’ Best PR Agencies in America. Companies like yours select Axia to share their stories through the news, social media, and online.

These success stories demonstrate the power of public relations to create visibility, trust, consideration, and decisions for brands, products, services, and experts. Because each business challenge is unique, we develop custom public relations strategies, tactics, and measurement programs for every client and campaign – and the results speak for themselves.

PR fixes reputation, grows revenue by 1,200%

Mortgage/Insurance/Tax/Retirement Company

A national mortgage broker's negative online reputation cost them $20,000 per day in lost sales. This campaign positioned the company as a thought leader, pitched media contacts, and managed the company’s online reputation. Through this campaign, the company earned positive media coverage, received awards celebrating the company and its business practices, and changed the public’s perception of it.

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Increasing visibility for national staffing firm

Adecco Group

Adecco Group (formerly MPS Group), a worldwide staffing firm, needed to promote its brand in local markets as a major player in the staffing industry. This national PR campaign raised corporate awareness and earned target national news coverage for the brand. As a result of the campaign, Adecco received more than eight times its return on investment in news media coverage alone and gained awareness for more than eight specialty staffing divisions.

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Positioning Fortune 500 company as a good corporate citizen

Fidelity National Financial

The world's largest title insurance company, Fidelity National Financial (NYSE: FNF), needed to improve its visibility and reputation as a good corporate citizen in its hometown. Axia sought third-party awards, honors, and endorsements for the Fortune 500, $10 billion corporation's regional volunteer and financial contributions. News media coverage from the awards and contributions gave FNF the reputation boost it sought.

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Positioning cybersecurity, application development, and business intelligence experts

Idea Integration/Astadia

As the agency of record for MPS Group (later Adecco Group) and its eight business units, including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia), Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets for over a decade.

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Preparing a community for development

Tarmac

Tarmac hired Axia PR to establish and manage positive perception and reception as the young company developed an excavation site. Axia publicized and promoted the good work and economic impact of the company and its operations, carrying the message to the public that Tarmac creates jobs and employment opportunities.

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PR firm increases national insurance agency franchise's call volume by 300%

Brightway Insurance

Brightway Insurance, a start-up independent insurance agency, wanted to expand its brand locally and nationally. When State Farm exited Florida's home insurance market, this campaign worked to expand Brightway Insurance’s recognition and position its CEO as a thought leader. As a result, this campaign helped position Brightway Insurance as a trusted go-to insurance expert, leading to a 300% increase in call volume in two weeks.

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Improving staffing software company’s negative online reputation

Tech Staffing Company

A tech company was struggling to recruit new employees because of its negative online reputation. This campaign leveraged the media to share the company’s success and rapid growth story, creating and promoting positive content on search engines. These efforts created positive media coverage for the company and showcased the company’s unique culture.

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Building visibility for a national consumer law firm

Credit repair and identity theft protection law firm

A consumer law firm needed to establish visibility and trust among consumers nationwide before launching a subscription service. The campaign to achieve this implemented creative and strategic ideas for news, social media, and web services. As a result, the company gained attention and earned a 47x increase in organic web traffic in six months.

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One PR pitch gets viral media coverage, new franchisees for insurance agency franchisor

Brightway Insurance

Brightway Insurance wanted to grow its emerging brand. Researching editorial calendars and pitching media, this multi-year PR campaign helped generate inbound franchisee leads for Brightway Insurance. This campaign helped Brightway Insurance build a strong brand, generate viral earned media coverage, and create a reputation in business and franchise trade media as a smart franchise investment.

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Using news media to build brand awareness

MODIS

The world's largest IT staffing company hired Axia to build brand awareness. Axia’s team wrote a news release about Modis’ plans to capitalize on the company’s Super Bowl exposure. That news coverage brought in more than 10 times the audience that Modis ever had before hiring Axia.

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Earned media promotes CEO’s promotion

BERGANKDV

BerganKDV hired Axia to announce its new CEO’s internal promotion. Axia leveraged relationships with national media contacts and accounting industry reporters, as well as editors, producers, and columnists in Minnesota and Iowa where BerganKDV has branch locations. Axia’s campaign earned 1.4 million potential B2B impressions.

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Earning media coverage for CPA firm merger awareness

BERGANKDV

BerganKDV wanted to build awareness surrounding a merger deal while also elevating the CEO as an industry thought-leader. Through news media coverage, Axia increased awareness of the company’s presence while it entered new markets via M&A activity. Axia’s PR campaign earned 2.9 million potential impressions for the client.

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PR campaign leads to excellent news media coverage

THE BLUE FOUNDATION

The Blue Foundation hired Axia to help it achieve more recognition for its worthy work. Axia initiated a statewide PR campaign, prepared investor presentations, and managed events. Every event produced excellent news media coverage positioning The Blue Foundation in the hearts and minds of Floridians.

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Web traffic increases by 26 percent

CENTER FOR REPRODUCTIVE MEDICINE

The Center for Reproductive Medicine hired Axia to achieve greater awareness for its unique qualifications and high success rates. Axia developed a three-pronged PR plan, including a social media campaign, speaking engagements, and exposure in the news. CRM saw a 26% increase in web traffic within the first 90 days.

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BI analytics company hires PR firm to share Corporate Social Responsibility

PRAGMATIC WORKS

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.

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Successfully rebranding with trade show PR push

VIZERGY

Secure-Res hired Axia to rebrand the company as it was growing and expanding its product and service offerings. Axia implemented a product launch and renamed the company Vizergy. Vizergy attracted 93,000 unique website visitors within 24 hours of a media tour.

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