NIP ENERGY DIP
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign, gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40% during the campaign.
When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.
IDEAS
Every entrepreneur knows the difficulty of successfully marketing a new product launch. That is why Lee Lewis chose Axia Public Relations when he sought to increase awareness and credibility for NiP Energy Dip, the first tobacco-free chewing dip. Axia instantly began coordinating a national PR campaign that spread NiP’s story as a refreshing and healthy alternative to addictive, cancer-producing tobacco products. Mr. Lewis desired the attention of retailers in the outdoors, health and fitness markets. In meeting this objective, he would soon come to experience the real benefits of placing his trust in Axia.
Relationships
Axia Public Relations, through its extensive media contacts, ensured that all customers in the target audiences had an opportunity to discover the important message and benefits of NiP Energy Dip. Axia created an aggressive campaign, reaching out to target news outlets that could accomplish this goal and earning a presence in newspapers and magazines, and on the radio, television and the web.
Results
Through Axia’s efforts, NiP Energy Dip gained notable coverage in publications like Convenience Store News, Possessed by Caffeine, KilltheCan.org, The Florida Times-Union, Missouri Sports Journal and The San Francisco Chronicle, among many others, including CBS and FOX affiliate TV coverage. Mr. Lewis came to Axia seeking results. With sales increasing by approximately 40 percent during the campaign, Axia’s award-winning team most certainly delivered.
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