FRANCHISE INDUSTRY

Franchise Public Relations Campaigns

Axia Public Relations helps franchisors build solid brands and attract more franchisees through the use of earned media coverage.

Building a strong franchise is a threefold process. A franchisor must build its brand, attract franchisees, and support those franchisees. Without a strong brand, franchisees will not be interested in the opportunity, and without franchisees, the brand won’t grow.

At Axia, we have years of experience working with franchisors, and we understand the unique PR needs of the franchise business model.

Photo credit: Megan Reeves

Brightway Insurance

Axia helped Brightway Insurance go from a one-location startup to a nationally recognized franchise brand over the course of seven years, with more than 100 stores nationwide. Brightway is now a major player among independent insurance agencies and continues to grow year-over-year due to Axia’s PR influence with local, state, regional, industry, and national media outlets.

Rebounderz Indoor Trampoline Arena/Rebounderz Franchise Development

Rebounderz chose Axia to help increase its brand awareness nationwide and grow its franchise units. Our team of experts launched a PR program that reached 69.9 million consumers and business leaders in a four-month period, leading to more brand awareness for this growing, coast-to-coast franchise opportunity.

“You guys are amazing; I’ve been so impressed with the work you’re doing. You definitely know how to get us that national exposure.”

- Al Palladino, co-founder and president of Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena

Money Pages

When Money Pages decided to franchise, Axia raised awareness, understanding, trust, and consideration through earned media coverage as the company went from a single entity to a franchisor with locations in multiple states. As a PR firm with franchise expertise, Axia utilized its media relationships to earn media coverage for Money Pages in various national franchise media outlets. Axia additionally used its localized Avalon system to raise local geographic market awareness about the newest franchisees to the coupon magazine as the company expanded into new communities.

Garage Living 

Garage Living sought the help of Axia to increase its target audience’s awareness and trust in its brand, with the goal of becoming the go-to choice for luxury garage transformations. Through these media relations efforts, Axia has been able to spotlight the franchise in mainstream and trade media, which has given Garage Living an opportunity to educate the public about the high-quality work that this home service franchise provides and the benefits of garage improvement projects. In addition, Axia has been able to leverage existing relationships with key media in the home improvement space, securing coverage in Men’s Journal, Homes and Gardens and USA Today that has positioned Garage Living as a trusted and authoritative voice in the home service industry.

Larks Entertainment 

To raise awareness of their new family entertainment center franchise, Larks Entertainment partnered with Axia to establish a national presence and generate interest in this new “modular franchise” concept. Axia’s strategy led to national, industry trade and local media outlets covering the franchise and its expansion in the markets they’re currently operating in, highlighting Larks’ arrival, such as the Kansas City Star and KC Today. Axia also succeeded in positioning Larks Entertainment as an attractive franchising opportunity for potential franchisees, highlighting their “modular franchise” model.

Franchise Public Relations Campaigns

Smart franchisors understand that PR – not advertising – builds great brands and reputations and will realize greater ROI for their marketing dollars. Moreover, smart franchisors use PR and media relations – not advertising – to promote the stories of their successful franchisees. It’s just good business. And when franchisors provide PR for their franchisees, it supports a consistent, controlled message and brand position. Everyone wins.

We've had the honor of working with these outstanding franchisors.

News clips featuring franchisors we've worked with.

At Axia PR, our team of experts understands the PR needs of the franchise business model and can create a public relations plan to help earn the exposure you need to grow your brand, share your franchise opportunity, and support the success of your franchisees.