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Guides

Short, useful resources to improve your public relations
Discover 5 Mistakes Companies Make with Their PR in a free eBook

5 Mistakes Companies Make with Their PR (and How to Fix Them)

Many companies don’t know how to manage their PR, so they make mistakes, which leads to a weak or negative reputation. That’s what you and your company want to avoid. To help you, we compiled a list of the most common PR mistakes companies make as they are building their brand.
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Target Audiences Analysis Template

Need help with target audience analysis? Use our guide to identify target audiences, change their attitudes, and identify the best calls to action.
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Social Media Guidelines

Many of your most valued employees are already using social media, so why not encourage them to share and promote the values of your company's values on those sites? At the same time, you must ensure that they’re honoring your company's privacy and integrity.

This in-depth guide and template will assist you in preparing your company's social media employee guidelines.
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Maximizing Your Public Relations Investment

Social media is a crucial marketing tool, yet many companies leave it on the back burner. Here's how to make social media planning easy. We have a variety of templates you can use to make your social media planning more efficient and effective.
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