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InfluencerInsights℠

Influencer marketing program

Online shoppers don’t trust ads anymore; they trust real people. In fact, 615 million computers and smartphones block online ads every day. Influencer marketing is the latest tactic that bypasses ad-blocking technology. Axia will connect your company with industry-relevant influencers who will promote your product or service with key messaging, audience targeting, and boosting.
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A chart showing Axia's influencer marketing process.

Your marketing strategy needs influencers to excel in today's digital environment. 

 

Connecting with your target audience on social media can seem impossible due to constantly changing algorithms. Influencers change the game. People often perceive influencers as experts and follow those who create engaging, clever, and consistent content. Influencer marketing directly connects you with your target audience, providing an opportunity to reach hundreds of thousands of prospective customers. 

 

Influencers used to be people like celebrities, athletes, and politicians. Now, they’re everyday people with strategic positions in niche markets. Whether you’re trying to find bloggers, foodies, sports fanatics, collectors, etc., we’ve got you covered.

 

We’ll find influencers who will represent your brand with the same honesty, integrity, and spirit an employee would. They will promote your product or service to their followers in a way that’s native to their platform (Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn), serving as an extension of your company.

 

Buy an influencer package.

Influencer Discovery Consult

We'll conduct research to find niche influencers who will resonate with your critical audiences. We will then recommend multiple scope and investment options for your influencer marketing program. 

 

Here’s how Axia will support you in this initial engagement:

  1. Identify niche influencers
    We'll expand on your initial list of nine influencers to find additional creators whose content and followers align with your key audiences.

  2. Engage with influencers
    We'll contact these influencers to identify their interest and availability for potential collaboration.

  3. Analyze key metrics
    Our team will review each influencer's account analytics, including their follower demographics, engagement rates, audience growth trends, and top follower locations.

  4. Outline collaboration options
    We'll gather information on each influencer’s collaboration packages, preferred timelines, content themes, and rate options.

  5. Present tailored recommendations
    We’ll provide a curated list of the best influencer partnerships for your goals, along with suggested content topics, messaging ideas, and investment options.

 Timeline: 30-60 calendar days

 

$13K/one-time

Buy Now

 

 

50%

or more of internet users say they follow some sort of celebrity or influencer account on social media.

67%

of marketers promote content with the help of influencers.

 

74%

of shoppers make buying decisions based on social media.

 

Only

13%

of influencers said the brands they work with give them enough freedom to create authentic content.

Almost

46%

of influencers said photos of themselves or their family generate the most engagement.

 

20%

of micro-influencers reported charging $400-$500 for a typical campaign involving a blog post and social shares.

© 2002 - Axia Public Relations

1301 Riverplace Blvd. • Suite 800 • Jacksonville, FL 32207