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When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.


Don Bartholomew introduced the PESO Model in 2010 to define Paid, Earned, Shared, and Owned media. Gini Dietrich later advanced the model by visualizing it as a Venn diagram, helping communicators and business leaders better understand how these media types intersect. The PESO Model gained traction for organizing media into actionable categories and remains a foundational framework in integrated communications strategy
Gain visibility through news stories, awards, speaking engagements, and podcasts.
Axia’s AIVisibility℠ service use AI relations to ensures your brand shows up in tools like ChatGPT, Perplexity, Claude, and Search Generative Experience. We help you earn credible media coverage and thought leadership that AI models trust, so your company becomes part of the conversation—now and in the future.
Our PR firm earns positive news media coverage for your organization, its products/services, leaders, and ideas to increase visibility, trust, consideration, and loyalty among your critical business and consumer audiences.
You must get in front of your company’s critical audiences to influence and engage them. Our PR agency is a speaker's bureau. We develop speaking engagements, appearances, and messages to maximize your positive public exposure.
Winning awards improves morale and raises your company's credibility and visibility. Let our PR company do the legwork. We'll find, submit for, and promote industry awards to make your company shine.
Axia’s AIVisibility℠ service use AI relations to ensures your brand shows up in tools like ChatGPT, Perplexity, Claude, and Search Generative Experience. We help you earn credible media coverage and thought leadership that AI models trust, so your company becomes part of the conversation—now and in the future.
Having a spokesperson is a vital part of media relations. We'll train your company's spokespersons to confidently build trust with the media and the public.
Axia posts your news releases nationally to thousands of newsroom editorial systems and guarantees media syndication of your press release and distribution to up to 2,000 U.S. newsrooms.
Appear on podcasts to generate leads and new customers. Podcast interviews help your company's leaders become the expert guests on podcasts your target audience is already listening to.
Making your company stand out isn't just pitching to the media. Insight℠ will position company representatives as thought-leaders, which will bring you more interest.
Gain visibility through news stories, awards, speaking engagements, and podcasts.
Leverage Google, YouTube, and Bing's search predictions to capture 71% of the traffic.
Axia designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound is a web marketing methodology that is education-based rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Use podcasting as a thought-leadership tool to build a strong brand and great reputation. Host interesting guests from within your organization as well as your current customers and target clients.
Pay-per-click advertising is a powerful way to connect with your target audience, increase website traffic, and generate high-quality leads. Axia delivers PPC services designed to maximize your ROI through strategic campaign management.
Your audience searches for your products, services, or expertise every day. Axia's search engine optimization services help your organization rank higher in search engine result pages, increase website traffic, and capture valuable leads.
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Social Media Services
Gain visibility through news stories, awards, speaking engagements, and podcasts.
Your company's brand is only as strong as its first impression. Axia manages your online image, cleaning up any negativity and putting your best foot forward for window-shopping consumers.
Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Axia can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Online shoppers don’t trust ads anymore; they trust real people. Influencer marketing is the latest tactic that bypasses ad-blocking technology. Axia will connect your company with industry-relative influencers who promote your product or service with key messaging, audience targeting, and boosting.