Storybrand Brandscript
Use our seven-part storytelling framework to better connect with your audiences.
Every brand has a story to tell. People love stories — they connect with them, remember them, and share them. If you tell yours cohesively, you’ll be able to generate customers.
At Axia Public Relations, we can develop a custom message for your company that shares the qualities of the best stories: clear, compelling, audience-focused, and empathetic. To do this, we’ll use our seven-part storytelling framework to maximize your brand’s connection with your critical audience(s).
In essence, we use our Strategic Insights research on your consumers’ pain points to craft a message that connects your consumers with your products or services. We use this framework for our own firm and clients’ projects because we know it works.
The message we help you share is not, “We’ve been doing this for 30 years from 30 different locations in 30 states,” but rather, “We understand that you struggle with [pain points] and that can cause [emotion]. Here’s how we can help make your situation better.”
We’ll show you how to walk alongside your consumers during their buying journey as an expert they can trust to help them find the best solutions. Here’s how it works:
Our seven-part framework
- Develop a character
Your StoryBrand BrandScript begins with a character from your target audience. Without a character, you leave customers waiting for the story to start. But a story truly begins when we define what our character wants. Who are they? What do they want and need? What is their ultimate goal?
- Establish a problem
Once we know what your consumer wants, we must interest them in your story. To do that, we introduce a problem. Why? Because consumers value having experts to lean on when they experience a problem.
- Guide them to a solution
We need to help solve the character’s problem — your company's consumer needs a guide. You problem-solve with them at this step.
- Give them a plan to solve an issue
You’ve now developed a relationship with the consumer, but they aren’t ready to buy yet. They need you (with some help from us!) to give them a plan.
- Call them to action
Once we’ve established a plan for your consumer to do business with you, you need a call to action. Consumers rarely take action by themselves but respond to direct calls to action. We don’t beat around the bush – we tell your consumers what you want from them.
- Remind them what they’d be missing
When we ask your consumers to take action, we also need to tell them why. We’ll give them a clear vision of how their life would improve with your products or services and why they should choose you over other brands.
- Lead them to a successful purchase
To seal the deal, we need to up the stakes. We’ll remind them of the problem they might continue to face if they don’t invest in your solution, reinforcing the benefits they’ll enjoy from choosing you.
Buy Get Storybrand Brandscript for your company
We’ll create an empathetic message tailored for your target audience to help you connect with them and earn more customers or clients.
$5,000/one-time
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