Ideation can creatively generate awareness for your organization.
The proven ideation process is inspired by the best brainstorming practices of some of the world's most innovative companies — including Apple, Disney, Google, Lucas Films, Marvel, and Pixar — that fosters the most expansive, creative thinking, tackling a problem and providing novel perspectives for solutions. Ideation is the source of the best creativity in generating awareness for your brand.
The process begins with sharing initial ideas. The team expand these using “yes, and” statements and a toolbelt of ideation toys to foster expansive thinking and utilize their creativity in developing effective brand solutions. They “fully bake” each idea, expanding it as far and big as possible before landing it and adding visual aspects to bring it to life.
When the process is complete, we'll present you with several ideas (approximately 5-12) during a live conversation. Some of these ideas you'll love. Some of these ideas might be so expansive they frighten you. Ultimately, we'll recommend ideas you or we can implement, or we'll find the organization(s) that can if you desire to hire us to explore it.
With an intense focus on buyer insights, ideation ensures that every campaign’s assets are relevant and trigger the necessary emotions to prompt the necessary reactions from your target audience.
Ideation is a must if your team wants branding and content that steps outside the box. Listen to our On Top of PR podcast episode with Duncan Wardle, the former head of innovation and creativity at Disney, to learn more about how ideation will elevate your brand’s creative strategy.
Using a creative brainstorming process, we'll identify meaningful insights that create an actionable strategy for your brand (based on your competition and your buyers) that breaks through the clutter to create impactful marketplace differentiation. Learn more about strategic insights.
$5,000/one-time
