You understand that a successful public relations campaign is vital for your firm to maintain a consistent voice in the industry, preserve trust with your clients and prospects, and generate new business.
However, your success with public relations is largely dependent on the PR firm you hire. Not all PR firms are created equal. Axia PR and its 20 colleagues across North America work with regional and national companies, and here a few reasons why your brand should strongly consider us for your public relations needs:
We are PR experts — We have handled nearly every PR scenario you can imagine. Our proven successful track record demonstrates that we’ve got this!
We understand that traditional PR does not work anymore — Inbound marketing is a method of virtually attracting new customers to your company. We’re proud to be an inbound marketing partner agency with HubSpot.
Value Driven Approach — Instead of charging our clients for each individual aspect of a project, we focus on driving great results. We utilize a flat-rate billing system instead of tracking hours, which allows us to focus on value and results. We believe hourly billing is in neither your best interest nor ours, so we avoid it as often as possible.
At Axia PR, we’re dedicated to our core values in every aspect of our business:
Integrity: Always do what’s right by honoring our commitments and the PRSA code of ethics
Ideas: Develop innovative solutions to business challenges
Relationships: Build and leverage mutually beneficial relationships
Results: Ambitiously drive desired, measurable results
Improvement: Get 1% better every day by consistently investing in professional development
These five values drive everything we do from who we recruit to join our expert team to the clients we work with. If these values resonate with your accounting or CPA firm, read more about the services we offer below and find out how your firm could benefit from public relations.
A common misconception we encounter is the belief that public relations is “just marketing.” There is often a lack of understanding: what exactly is PR and what does it do? Although public relations has some of the same goals as marketing, such as increasing exposure and sales for your firm, PR has a bigger picture focus than simple paid media. This makes us unique from our advertising agency and marketing generalist friends. Specifically, public relations exists at the crossroads of (1) news media, (2) social media, and (3) web media.
News media, or “earned media,” is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. We include speaking engagements, winning awards, guest appearance on podcasts, spokesperson media training, and crisis management among our PR news services. Social media, or “shared media,” is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites like groups, questions and answers, and other sites featuring user-generated content. People turn to such media to share and discover content. Finally, there is web media, or “owned media,” which is content you’ve created and have full control over. This may include websites, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, landing pages, etc. People intentionally visit websites to find this sort of specific content.
All of these aspects, when combined and managed effectively, create a killer PR campaign, guaranteeing positive exposure and increased leads for your CPA or accounting firm. At Axia PR, we book the speaking engagements for you, submit your firm to be nominated for awards in your field, manage and review your online reviews, and more to ensure the public has positive associations with and trusts your company to deliver.
If the above information left you feeling overwhelmed, you’re not alone! Many companies and brands feel intimidated by all the potential avenues they must manage to create positive exposure and visibility, increase sales, and gain customers’ trust. Keeping track of all these different channels can be a drain on your resources and employees who should be focusing on the clients you currently have. Hiring Axia PR allows you and your employees to focus solely on your business and your customers while we generate new leads and maintain positive community relationships.
Also, PR is measurable, meaning you’ll be able to track which customers and sales come as a direct result of our efforts. At Axia Public Relations, we are among the industry leaders who are creating a cultural shift in public relations reporting, measurement, and evaluation best practices to effectively measure PR and PR’s ROI at your company or firm. You’ll never be left in the dark, wondering if our efforts have paid off; we’ll tell you!
On the whole, public relations manages news media, social media, and web media. So what does that break down to exactly? Below is a more detailed description of just some of the services we provide for our clients:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review & Reputation Management: Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia Public Relations offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Website Design & Development: Axia Public Relations designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
These are just some of the services we offer to our clients. We also offer other services such as: spokesperson training, award entries, connecting with brand influencers, podcast appearances, booking speaking engagements, expert blogging, and more!
There’s no question your accounting or CPA firm could benefit from an expertly run PR campaign and ongoing PR management! Visit our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your business’ needs and begin building your firm’s media empire!
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