PR agency for cybersecurity corporate communications

One of the most competitive areas of tech is the security sector. Due to high competition, it can be difficult for you to have a clear voice above other companies fighting to get their brand noticed. Your time is likely already stretched thin between delivering quality services, hiring and maintaining staff, and staying ahead of the industry. The added strain of conducting a thorough and strategic PR campaign to expand your recognition and reputation can take significant time away from other obligations. 

However, putting in time and effort to develop and implement a sound, far-reaching public relations strategy is no small task. Axia Public Relations delivers public relations solutions to cybersecurity product and services companies as well as companies that are looking to communicate with critical audiences before, during, and after a cybersecurity incident.

Axia PR offers a comprehensive strategic approach. Even before a cybersecurity incident occurs, we develop corporate communications to external audiences as well as provide internal training and communications for employees and other internal audiences.

Examples of internal training include cybersecurity crisis communications plans, lunch and learns, training workshops, ongoing communications about best practices, and alerts about new or developing threats. We do this in collaboration with your company's IT department, chief information officers, and any externally managed IT and security providers.

In the event a cybersecurity incident does occur, we stand ready with a crisis communications strategy for internal and external audiences during and post-crisis.

We also use a multi-faceted approach to maximize potential in various forms of media. We help you navigate the crossroads of news, social, and web media with a comprehensive strategy. Beyond just telling you what we’ll do, we use data analytics to show the effect of our work.

As with most business strategies, taking a multi-pronged approach yields the most potential. Without the expertise to develop a comprehensive strategy, your efforts can appear unfocused and fail to effectively draw attention to your company. Axia PR knows how to avoid this, and we’re ready to help your company thrive in a competitive environment.