With the ever-present threat to data security, you know the importance of employing and maintaining the right processes to protect data. In a frequently evolving field that continues to grow in complexity, it can require all hands on deck to keep up with your workload, grow the company, and remain at the forefront of innovations in your industry.
Being tasked with so much can leave little time to properly address your public relations needs, which can be vital to expand your brand and protect your reputation. This is where Axia Public Relations comes in. Axia PR and our 20 colleagues across the continent stand ready to assist you in your next PR campaign. Our knowledge of the industry blended with our expertise in PR can provide the insightful and data-backed approach your data security company needs.
Below are some other reasons you can benefit from choosing Axia PR:
We are PR experts: With a solid track record, we back up this claim. We’ve provided professional services to similar entities across the country.
We know traditional PR doesn’t work anymore: Our efforts to stay ahead of what’s next have helped us continue to innovate. Working with HubSpot, our ability to supply inbound marketing methods helping others to virtually attract new customers is something we value.
Value-Driven Approach: Utilizing a flat-rate billing system, we avoid the tedious practice of charging clients for each individual project aspect. Rather than tracking hours, we focus on our results and their corresponding value. Our experience has shown us that hourly billing engagements are not in anyone’s best interest, so we strive to avoid it.
At Axia PR, we take our core values seriously:
Integrity: Always do what’s right by honoring our commitments and the Public Relations Society of America (PRSA) Code of Ethics
Ideas: Develop innovative solutions to business challenges
Relationships: Build and leverage mutually beneficial relationships
Results: Ambitiously drive desired, measurable results
Improve: Get 1% better every day by consistently investing in professional development
We strive every day to meet these ideals. The ways we recruit, hire, and train our staff is geared toward these values.
We aren’t surprised if you use the terms “marketing” and “public relations” interchangeably. After all, there is crossover, but at Axia PR, we proudly espouse the added benefits of going beyond just a marketing campaign and moving forward with a fleshed-out PR campaign. This all-encompassing approach makes use of various media formats, is proactive, and allows you to carry your message to a wide variety of outlets. Through our strategic use of news media, social media, and web media, we can help your company reach new heights in name recognition.
News media, or “earned media,” is the most traditional form of media attention. If you speak at a public event, are interviewed, have your company covered in a news story, or even make guest appearances on a relevant podcast, our media training can help you aggressively market your company. This also can entail spokesperson training as well as crisis management strategies.
Social media, or “shared media,” is something you likely hear about or see for yourself whenever you are online, especially if you are on a social networking platform. Social networking, online reviews, reputation management, influencer marketing, influencer sites like groups, Q&As, and other forms of online media fit under this umbrella and remain one of the fastest ways to get people to discuss your company.
Web media, or “owned media” refers to content you have or can create and maintain ownership. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages all fall under this umbrella.
Taking a clear patch that strategically uses all three formats can help you capitalize on your strengths to a wide swathe of the public. While our experience is varied and vast, our guidance is pointed and tailored to your specific circumstances. When you engage Axia PR, we’ll manage tasks such as booking speaking engagements, submitting your company or staff for relevant awards, managing your online reviews, and more as we help you expand your company’s footprint.
While you may be able to find qualified staff or even handle some of these items on your own, as your company grows, the benefits of having qualified professionals for your PR strategy can save time and preserve resources for you and your staff, so you can focus on your daily considerations.
We’ll also keep you informed of our work and its measurable effects on your company. We use detailed analytics to track and monitor our progress.
Below are things we regularly do:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: Positive reviews drive customers to your company and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Website Design and Development: Axia PR designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
And that’s just the beginning. From booking engagements to helping develop spokespeople, there is no shortage of services we can provide your company.
We are excited about working with you to help your transportation and logistics company thrive. When you’re ready, please visit our become a client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your needs and begin building your company’s media empire!
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