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If we’ve heard it once, we’ve heard it a million times. People struggle to understand the differences between traditional marketing and public relations. While the two have similarities, PR can include multiple media avenues and countless ways to spread a message.
When companies partner with Axia PR, one of our main goals is to promote and protect their reputation and brand identity. We accomplish this through a variety of services, including:
News media, or “earned media,” is the content generated when your company or representative appears in a news story. This also can include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management, among PR news services.
Online user-generated content is referred to as social media, or “shared media.” This media can include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content.
Web media, or “owned media” refers to content you create and own. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages can all fall under this umbrella.
By crafting a sound plan that utilizes all three media formats, we can help craft a winning PR campaign that puts your message in front of a new audience. Axia PR can focus efforts on booking speaking engagements for you, submitting your businesses for awards, managing your online reviews, and more as you work to grow your business.
