As machine learning companies continue to make impressive strides and the market evolves, new opportunities will arise. With the public still learning about the industry, the way you communicate your message matters. In fact, by engaging the reputable and talented team at Axia Public Relations, you can benefit from a forward-thinking PR strategy that takes into account your specific needs and goals. We and our 20 colleagues across North America are ready to serve.
Below are just some reasons why it’s important for your business to receive a talented PR firm:
We are PR experts — Our stellar track record and recognition support this claim. We have served countless PR needs in a myriad of industries.
We know traditional PR doesn’t work anymore — Partnering with HubSpot, we are abundantly proud of our inbound marketing methods which virtually attract new customers to your company.
Value-Driven Approach — Utilizing a flat-rate billing system, we avoid the tedious practice of charging clients for each individual project aspect. Rather than tracking hours, we focus on our results and their corresponding value. Our experience has shown that hourly billing engagements are not in anyone’s best interest, so we strive to avoid it.
Axia PR’s core values, as described below, are essential to all we do:
Integrity: Always do what’s right by honoring our commitments and the PRSA Code of Ethics.
Ideas: Develop innovative solutions to business challenges.
Relationships: Build and leverage mutually beneficial relationships.
Results: Ambitiously drive desired, measurable results.
Improvement: Get 1% better every day by consistently investing in professional development.
We start every day striving to excel in each of these categories. These are also part of our hiring, training, recruiting, and developing practices because we believe our staff must carry on these traits. Check out some of our case studies.
It isn’t news to us that many people don’t know the difference between marketing and public relations. We get it. We appreciate the common factors between them, but PR differentiates itself in that it encapsulates a multi-tiered approach and strategy to promote your business.
When businesses partner with Axia PR, one of our main goals is to promote and protect their reputation and brand identity. We accomplish this through a variety of services, including:
News media, or “earned media,” can come from events that lead to you or your business being featured in a news story. This includes speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our PR news services.
Online user-generated content is referred to as social media, or “shared media.” This media can include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content.
Web media, or “owned media” refers to content you have or will create and own. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages all fall under this umbrella.
In addition to our strengths in putting together a strategic PR campaign for your business, we also provide ongoing monitoring and maintenance to provide additional value down the road. Axia PR also can help book speaking engagements, submit your businesses for awards, manage your online reviews, and more as you work to grow your business.
We know your days are likely filled with things designed to address your client’s needs while growing your reputation and brand. With so much to manage and consider, including asset management, working with Axia PR allows you to have a fully outsourced team managing your PR while you focus on growing your business.
Another factor that makes our PR more beneficial is that it is also measurable. Using our analytic capabilities, you’ll receive regular updates on how your campaign is going and areas we can grow. This helps you receive important news and stay up-to-date on our efforts.
We frequently help with the following:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: Positive reviews drive customers to your company and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Website Design and Development: Axia PR designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.
These are really just the beginning. We also can provide spokesperson training, award entries, help connect you with brand influencers, podcast appearances, speaking engagements, expert blogging, and more.
We are excited about working with you to help your machine learning company thrive. When you’re ready, please visit our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your business’ needs and begin building your company’s media empire!
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