With a stream of seemingly endless reports detailing the need for stronger efforts to preserve our environment, it should be a no-brainer to choose a sustainable company such as yours. However, with plenty of competition from the traditional market and competition in the sustainable field, you need every leg up to thrive in your environment.
While you consider service improvements and continue to develop your staff and company, turning to the public relations professionals at Axia Public Relations can take one vital consideration off your plate. Every company needs to focus effort on gaining and retaining business through media, and our consultants are ready to help your sustainable company thrive.
Below are just some of the reasons why you need Axia PR by your side:
We are PR experts: Our name is trusted and our industry reputation is positive. We offer insights to benefit a wide range of industries.
We know traditional PR doesn’t work anymore: Partnering with HubSpot, we are abundantly proud of our inbound marketing methods, which virtually attract new customers to your company.
Value-Driven Approach: Rather than billing you in an itemized fashion, we think you benefit from a flat-rate system. With so many deliverables and our ongoing support, providing this flat rate can help you avoid billing surprises, and we believe it helps improve the value we provide.
At Axia PR, we take our core values seriously:
Integrity: Always do what’s right by honoring our commitments and the Public Relations Society of America (PRSA) Code of Ethics
Ideas: Develop innovative solutions to business challenges
Relationships: Build and leverage mutually beneficial relationships
Results: Ambitiously drive desired, measurable results
Improvement: Get 1% better every day by consistently investing in professional development
Our aim is to demonstrate these values to every client. They play a vital role in how we recruit, hire, train, and further develop our staff.
Our years of service have made us all too aware that marketing and public relations are interchangeable terms to some, but after working with Axia PR, we don’t believe that will be the case. Our approach encompasses your entire public relations portfolio and takes an intentional approach to increase gains from each avenue. We can help you increase your exposure and sales as we help you navigate the crossroads of news media, social media, and web media.
News media, or “earned media,” is where you can get your name out there through traditional media. If your company or leaders are covered in a news story or speak at an event, this is earned media. In addition, our services include spokesperson training, booking interviews, submitting your company for industry awards and recognitions, and more.
Social media, otherwise known as “shared media,” is the buzzword in the PR world and one you’ve likely heard discussed for its ability to disrupt the normal media landscape. Rather than a poorly designed Facebook page or infrequently updated Twitter account, we can help you deliver an attractive and user-friendly experience. This media can also entail your online reviews, reputation management, influencer marketing, influencer sites like groups, Q&As, and more.
Web media, or “owned media,” is just that: media that you own. This refers to your website, blog, and newsroom reels. It can also benefit through search engine optimization techniques, inbound marketing, and email marketing.
We offer a holistic yet pointed approach to make sure your company is benefiting from these three forms of media. When the mix is just right, you can see incredible returns and increased business as we tell your story to the world. There are countless additional services we can provide to help you get the most out of Axia PR.
While some companies try and manage these tasks without outside expertise, we think our value and ability to take such an important item off your plate is a vital benefit. You won’t have to expend resources or go through the process of bringing on new staff. We can manage your entire campaign and provide frequent communication on the progress.
Our work is measurable. Through our use of detailed analytics, you are able to see exactly how effective our work is. We strive to be the industry bar setter when it comes to reporting, measuring, and evaluating our work.
Below are things we regularly do for those we serve:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Most companies face a crisis eventually. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: The list of review sites is ever-expanding, and your company can win or lose business based on what others say. We understand the value of a positive review and the chain of negative consequences from a bad review. With Axia PR, we can make use of our revolutionary review management platform that promotes the likelihood you receive glowing reviews and allows you the opportunity to address unresolved issues with dissatisfied customers.
Social Media Management: Research shows that approximately 74% of all internet users have some form of social media presence. If your company doesn’t have an active social media presence, you are severely limiting your returns. Axia PR can help correct this.
Website Design and Development: We design and implement custom websites designed with growth initiatives in mind. Our templates and styles can help you make a positive impression when visitors come to your site.
Inbound Marketing: This web-based marketing strategy is an education-based approach as opposed to interruption-based. We focus on creating and distributing valuable, on-topic, and reliable content to help attract and retain clients. This ultimately is designed to drive profitable customer interaction.
This is the tip of the iceberg. There are additional conveniences and benefits we can bring to your company, and we are excited about the opportunity.
We look forward to working with you and helping you move forward with a PR campaign that will improve your reach. If you are ready to begin planning or would like to ask a few questions, we’d love to hear from you. Please visit our site to complete a become a client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your needs and wants!
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