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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

The power of AI in communications: Basic applications to strategic implementation

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.

 

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Topics: corporate communications, On Top of PR, artificial intelligence

Proactive PR for trends & tumult

  1. UnitedHealth Group CEO shares mournful communication following his colleague’s death
  2. Top measurement trends to watch for in 2025 as PR goes digital
  3. 60-second close: Strategic communications are proactive

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Topics: measurement, 60-Second Impact

Career growth and leadership with Adecco Group’s Tyra Tutor

In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.

 

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Topics: corporate communications, On Top of PR

Get to know the TV newsroom decision-makers

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

 

Television newsrooms are dynamic and fast-paced, where several professionals work together to produce and deliver news content to their viewers. Producers, directors, and editors are key players. Who are they, what exactly do they do, and how do they work together? 


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Topics: media relations, earned media, news media

Pitching to podcasts with host Jason Mudd of Axia Public Relations

In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.

 

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Topics: earned media, news media, On Top of PR, podcasting, solocast

2024: PR Year in review

  1. The best PR: Smart moves in 2024
  2. The worst PR: 2024’s blunders
  3. 60-second close: Looking ahead to the new year

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Topics: crisis communications, 60-Second Impact

Measuring media relations success: It’s about results, not vanity

When it comes to media relations, what defines success?

 

For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.


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Topics: media relations, measurement, earned media, news media

Engaging Gen Z while honoring Del Monte Foods’ legacy in PR strategies with Bibie Wu

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.

 

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Topics: B2C, shared media, influencer marketing, social media, On Top of PR

Navigating turbulent times

  1. How to not land in hot water during election season
  2. The Great Turnaround: Mountain Dew
  3. 60-second close: Audience connection takes choosing the right medium

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Topics: 60-Second Impact

Legendary journalist Mort Crim on media evolution, authenticity, and truth

In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” 

 

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Topics: earned media, news media, On Top of PR

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