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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Engaging Gen Z while honoring Del Monte Foods’ legacy in PR strategies with Bibie Wu

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.

 

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Topics: B2C, shared media, influencer marketing, social media, On Top of PR

Navigating turbulent times

  1. How to not land in hot water during election season
  2. The Great Turnaround: Mountain Dew
  3. 60-second close: Audience connection takes choosing the right medium

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Topics: 60-Second Impact

Legendary journalist Mort Crim on media evolution, authenticity, and truth

In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” 

 

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Topics: earned media, news media, On Top of PR

Axia’s new onboarding process builds lasting success

Onboarding processes can set the tone for your long-term success. As part of Axia’s Client Success Roadmap™, our first-class onboarding process is designed to ensure every new client feels confident, supported, and informed from day one. We guide you through a 12-step strategy that helps us achieve impactful public relations results.


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Topics: agency news

Unlock PR success with a strategic launch

A strong beginning sets the tone for lasting success. That’s why we developed our Strategic Launch, a comprehensive, five-step process that lays the foundation for impact and results during our Client Success Roadmap’s first-class onboarding process.


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Topics: strategy

Crisis communications with Citizens Property Insurance

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. 

 

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Topics: crisis communications, On Top of PR

Axia announces Client Success Roadmap

The new roadmap ensures a first-class public relations experience for every Axia client.

 

Delivering exceptional results is the foundation of successful partnerships. We are excited to introduce our new Axia Client Success Roadmap. We designed and enhanced this process to ensure every client enjoys a rewarding experience with our agency.


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Topics: agency news

Know your audience and plan

  1. How to make an iconic brand uncool — Nike’s CEO fiasco
  2. Proposed AI regulations showcase the need for clear AI policies
  3. 60-second close: It’s time to secure your 2025 PR strategy

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Topics: 60-Second Impact, artificial intelligence

David Triana joins Axia Public Relations as director of media relations

Triana is the top media relations professional in the U.S., according to Qwoted.

 

ORLANDO, Fla. – Axia Public Relations is proud to announce David Triana as its director of media relations. Widely regarded as the top media relations professional in the U.S., according to Qwoted, Triana brings a wealth of experience and an unmatched media hit rate to Axia. He joined in May and is a vital asset for clients seeking impactful and strategic media coverage.


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Topics: agency news

Big developments at Axia Public Relations

New capabilities, new clients, and new successes.

 

Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! 

 

Big things are happening at Axia as our strategic capabilities and PR agency team expand. We’re excited and gratified to share the news with you today.


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Topics: agency news

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