The Public Relations Blog

Learn how AI supports storytelling across industries while keeping your communication aligned with web media best practices.

Learn how to manage expectations and maintain media trust when working with a public relations agency after a journalist goes silent.

AI-generated answers rely heavily on trusted sources. Muck Rack’s What Is AI Reading? study shows that more than 89% of links cited by leading AI systems come from earned media, and 27% of all citations come specifically from journalistic content.

Many readers assume these two categories are interchangeable. They aren’t.

This post explains the difference with clarity, accuracy, and sourcing—so PR and communications leaders understand how each one supports AI visibility.

Learn how global content dynamics impact your brand and how to use crisis and reputation management to protect your message worldwide.

Learn how to protect your brand with smarter social media and reputation management by spotting warning signs of fake followers and inflated influence.

Improve how your news ranks with SEO for PR by optimizing structure, keywords, and visibility for AI-powered search and large language models.

Combine SEO for PR to build trust, gain authority, and stay discoverable as AI-driven platforms shape how audiences find and judge your brand.

In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.

Tune in to learn more!

Extend your content's impact by aligning reposts with your web media strategy for stronger visibility, consistency, and long-term results.

1. Apple’s polarizing ‘iPhone Pocket’ sells out in hours
2. Grammys demonstrate earned media with wildfire relief fundraising
3. United Airlines unifies messaging during shutdown
4. 60-second close: Unify communications for crisis and reach

1. Apple’s polarizing ‘iPhone Pocket’ sold out in hours

• Apple’s $230 iPhone Pocket sold out within hours of launch.
  
  
• While fashion influences the accessory, many mocked it online.
  
  
• Premium-based brand positioning is key, demonstrating the brand's ability to generate cultural buzz for high-priced accessories, even where public opinion remains mixed.

2. Grammys demonstrate earned media with wildfire relief fundraising

• The Grammys leveraged high-trust messengers like the Jonas Brothers and Avril Lavigne to elevate local businesses through earned media.
  
  
• Blending broadcast ads, social media visibility, and on-screen QR codes, the initiative became a multimedia experience.
  
  
• The cohesive messaging and multichannel PR campaigns generated $7 million in relief funds.

3. United Airlines unifies messaging during government shutdown

• United Airlines published an internal CEO memo, signaling employee communications aligned with its external communication strategy.
  
  
• The company prioritized transparency and rapid crisis communications.
  
  
• During a turbulent moment, United shared key policy decisions with its workforce, reinforcing trust and alignment in communications.

4. 60-second close: Unify communications for crisis and reach

• From Apple's polarizing iPhone Pocket to celebrity-powered earned media, adopting a unified communications strategy is critical for PR that delivers.
  
  
• Unifying internal and external messaging remains critical for brand growth and crisis communication strategies.
  
  
• Axia’s team can strategically outline and unify your communication strategy for maximum impact and visibility. Ask me how we can assist you.