The Public Relations Blog

Find out if ChatGPT reads your blog or relies on news coverage and how PR mentions shape what AI tools surface about your brand.

Your team publishes thoughtful blog posts, shares smart insights on social media, and keeps your website fresh. Then a leader asks ChatGPT or another AI tool a simple question about your company or even your category, and the answer barely mentions you or gets your positioning wrong. That disconnect is frustrating, especially when you have invested so much in content and SEO.

1. Dr. Pepper’s influencer jingle becomes PR gold
2. Learn from “protein-washing” trends
3. 60-second close: Build trust and keep it real

Learn how a top public relations firm builds on-camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.

Learn what the Google leak suggests for PR teams and how to improve SEO for PR with content, links, and reputation-driven visibility tactics.

Most press releases don’t earn media coverage. That’s not because “the media is broken.” It’s because most press releases aren’t written for journalists or their audiences.

In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.

Tune in to learn more!

Learn how to improve visibility and engagement with strategic social media management on LinkedIn tailored for the 2026 algorithm shift.

Your LinkedIn profile is often the first look someone gets at who you are professionally. Whether it is a corporate buyer, journalist, investor, or potential hire, decision-makers will scan your profile before connecting or replying. 

With LinkedIn’s 2026 algorithm changes kicking in, how you present yourself and your content matters more than ever. If your social media management on LinkedIn feels like guesswork, it's probably costing you visibility. Here is how to fix that and publish content that actually gets seen.

Find the right balance of visibility and time with targeted keynote speaking opportunities that fit your 2026 PR and thought leadership goals.

You want to strengthen your influence, and keynote speaking opportunities are one of the most effective ways to do it. But that raises a practical question: How often should you speak? Once a quarter? Every month? Weekly? Knowing the right number of speaking engagements to do per month can help you stay visible without overwhelming your schedule. As you head into your 2026 planning, you will want a strategy that maintains your authority and respects your time.

Strengthen your brand authority in AI rankings by aligning earned media with your SEO for PR strategy to boost credible online visibility.

You expect your website to show up when someone searches for your brand. Instead, generative AI pulls results from media articles, not your content. This common disconnect has caught corporate communicators off guard. The problem is not visibility in search rankings. It is that AI chooses to trust and cite third-party sources that appear more credible.

Align your insurance strategy with your public messaging to strengthen your company’s approach to crisis and reputation management.

You may be prepared for a crisis with a strong PR team, but if your insurance coverage does not back your communication strategy, you could still face unnecessary damage to your long-term reputation and finances.