The Public Relations Blog

Learn when to build an internal PR team or hire a PR agency to scale credibility, earn media coverage, and boost brand authority.

Learn how effective crisis communication can reduce financial risk, calm stakeholders, and protect revenue with fast, coordinated messaging when issues arise.

You can have the right message, but if you deliver it poorly, it won’t land. Reporters notice when an executive sounds rehearsed, dodgy, or like they’re reading from a brochure. It breaks trust before the quote even makes it into the piece.

The most effective interviews aren’t perfect. They’re clear, direct, and grounded in real voice.

Here are a few common phrases that should stay off the record, along with what to do instead.

In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.

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Turn earned media into qualified leads with PR services that power offers, landing pages, sales enablement, and retargeting in a 90-day sprint.

Integrate crisis communication into revenue planning to protect sales, build trust, and maintain visibility when disruption threatens performance.

When it comes to earned media, placement matters as much as the message. A great story in the wrong outlet might as well not be shared at all. That’s why one of the most strategic decisions in earning media coverage is selecting where you pitch your story and why.

 In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences. 

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Many industries have established codes of ethics to ensure accountability, professionalism, and public trust. This includes our industry, public relations. The Public Relations Society of America is the most prominent professional organization for PR and communications professionals. It established the PRSA Code of Ethics as a guiding framework that sets ethical expectations for members and the industry.

Learn contract clauses, deliverable mix pitfalls, and a reset checklist to keep PR services tied to pipeline outcomes and measurable growth.