The Public Relations Blog

Learn how to get cited by ChatGPT with an earned media proof stack that strengthens authority, trust, and AI visibility through credible coverage.

 

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Topics: PR tips, reputation management, artificial intelligence, AI Visibility, AI and PR

Learn how public relations ROI measurement reveals business impact beyond media impressions, helping teams connect PR efforts to growth and brand authority.

 

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Topics: digital PR, public relations, PR tips, measurement, PR measurement

A critic with a huge audience can send thousands of strangers to your reviews and phone lines in minutes, so your response plan needs to exist before the post does.

 

A celebrity's complaint about a Brooklyn shop reached millions of followers within minutes, and the shop's team absorbed the fallout. Your brand faces the same exposure when any large account targets it. This post shows you how to respond to a viral brand attack with a three-step plan that protects your reviews and your reputation.

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Topics: reputation management, crisis communications, shared media, social media

In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise.  

 

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Topics: web marketing, On Top of PR

Learn how a crisis communications plan differs from a crisis playbook, and use both to prepare for faster, more consistent responses.

 

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Topics: public relations, PR tips, reputation management, crisis communications

Learn how public relations for home services franchises builds brand authority, strengthens local trust, earns media coverage, and supports scalable growth.

 

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Topics: public relations, reputation management, crisis communications, online reputation management, AI Visibility

In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.

 

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Topics: On Top of PR, artificial intelligence

Learn how news release newswire distribution supports visibility and why earned media builds lasting authority, trust, and measurable business value.

 

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Topics: media relations, public relations, PR tips, news release, branding, earned media, press release syndication services, press release syndication

Learn when to hire a thought leadership PR agency to build brand authority, align public relations with marketing goals, and create lasting business results.

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Topics: public relations, PR tips, thought leadership, branding, earned media, PR planning

In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting.

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Topics: crisis communications, On Top of PR, PR readiness, AI and PR