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PR Hack of the Week

Create relationships with journalists

A successful media pitch focuses on the audience

PR firms can't guarantee media coverage

Don’t accidentally burn bridges after appearing in a media story

Create a usage policy for AI-generated content

Try using AI for more effective public relations

First impressions are everything

Be ethical

Stay positive

Piggyback on old ideas

Be a sponge

You can never have too much experience

Build on your goals

Put yourself in your client's shoes

Use LinkedIn to your advantage

Build context around your product

Take some time to unplug

Get involved with influencers

Always disclose relationships

Be a resource

Get dressed everyday

Take breaks

Write down your list of must-dos for the day

Check design layouts on multiple platforms

Punctuality is important

Have someone look over your work

Customer service is the center of what we do

Always dress to impress

Use testimonials

Provide a portfolio

Canva is useful for more than social media graphics

Use high-quality photos

Google Analytics is important too

Stay virtually connected with employees

Take advantage of ALL social media platforms

The heavier the site page, the slower the load

Consistency is key

Purchase an SSL certificate for your website

Set goals and categorize importance

Active listening is a habit

Build a team, not an office

Keep it personal

The right combination = being integrated

Be different to grow

Don’t be afraid of the GIFs!

Remember the importance of communication

Know the business, and know the challenges

You don’t have to be on every social media channel

Use Google Drive to collaborate more efficiently

Understand we’re smart but not superhuman

Have fun when doing public relations

Don’t be afraid to be honest

Make your website easily accessible

Join professional associations

Have humor

You can’t guarantee PR results or media coverage, but you can offer a bonus for hitting SMARTER objectives and KPIs.

Earned media is not guaranteed

Don’t get greedy about media coverage

Data Analytics serve as proof of value

Be willing to postpone social media content

Make sure your platforms are up to date

Schedule social media content

Remember to be “SMART”

Research everything

Personalize your outreach emails

Say you’re sorry.

Improving yourself is improving your company

Understand the communications mix.

Find your niche.

How do you properly present information?

Know your audience when writing a press release

Look into Instagram presets

Base your decisions on research, not intuition.

Network!

Don’t just follow trends, create new ones

Always have a crisis plan.

Get your emails opened

Innovation can hit anywhere

Want higher responses to your emails?

Tell a story in 60 seconds.

Set a Youtube standard

Understand the communications mix

Create goals and objectives

Keep your eye on current trends

Remember to use “normal speak”

Build your content

Be clear, concise, and brief when writing

Practice the one-breath test when writing

Invest in social media marketing and management platforms

Measure what works.

Count brand mentions

Use both created and curated content

People are the root of PR

How to use trending topics to your best advantage

Don’t be afraid to name drop

Use memes

Don’t overpost on social media

Storytelling is the future

Focus on customers first

Leverage social media.

Your company culture can be PR worthy

Create behind the scene videos.

Be a story teller

Build your personal brand.

Write for humans to optimize your SEO

Start a blog.

Get involved with podcasts.

Take advantage of timely news events.

Include links in your pitches and releases to drive traffic to your website

Tell a story.

Set up Google Alerts

Invite journalists to collaborate on a story instead of just feeding them information

Have a dedicated media contact at your company

Add a press page to your website

Start local

Regularly double-check your contact list

Keep your pitch short and sweet

Build relationships with journalists.

Get your pitch emails opened.

Pay attention to media response.

Timing is key.

Pay attention to media response.

Utilize HARO & ProfNet.

Make sure you prep before a news appearance.

Whatever you fear the most is what you most need to do.

How many characters should meta descriptions and page titles be?

APPLE USERS: Do you love to-do lists and marking things off as you complete them?

LinkedIn Learning: Use your free 30-day trial.

Use Instagram and Facebook stories for quick, exciting moments.

Looking for an app to help you make quick and beautiful graphics? Try your hand at the Canva app.

Make your news media coverage work for you.

Find key elements in your company news to earn more coverage.

Get your story out.

Your company is at risk for a lawsuit without a website accessibility statement.

Target your media relations efforts to the top 10–20 news outlets.

Use the right social media channel to tell your company’s story.

Pitch your product for holiday gift guides now.

News releases aren’t that important.

Networking is a key component to great PR.

People relate to what companies say.

Honest Abe knows.

Every word matters.

You have to build your reputation.

Let people know.

Always continue learning.

If you do it at least once a week, there should be a process set in place.

End your day by making a note of what you need to do tomorrow.

Start your morning with a quick team check-in.

Shine the light on your accomplishments.

Stop measuring advertising value equivalency.

Display your media coverage.

Paid placement should be your last resort.

Repurpose a news release.

How to get management approval on a news release.

Let your computer read your next media pitch.

Social media pay to play

How strong is your website?

For optimal Facebook engagement, choose quality content over quantity of posts.

The big earned media opportunity your PR is missing

The importance of SEO

Contacts change often and quickly.

Yes, PR is measurable.

Repurpose your blog posts into media pitches.

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