PR Hack of the Week

News can break at any time of the day. Be prepared to be able to pitch at all hours in order to get your stories out at the appropriate time.

Notice how long it takes reporters to respond to your news pitches. Notice what type of headlines receive the best response. Revise as you go to get the best results!

Get updated immediately when a journalist is looking for an industry expert on a topic. If you dedicate a few minutes each day, your company will find opportunities for brand awareness.

Media coverage featuring your company or CEO is a good reason to send a special email newsletter – before, during, and after the media appearance. “Be sure to look in this month’s issue of _____ magazine on newsstands Friday for …” and “Tune in to NBC tonight to see our company featured on …”

Whether it was Ralph Waldo Emerson or Tim Ferris who said it, the bottom line is it’s true. It might be pitching media, writing a blog post or a proposal, or having a difficult conversation. Whatever the case is, start your day with whatever you fear most. After confronting your fears, you’ll feel gratified and you will see an increase in productivity.

• Meta descriptions should be no longer than 300 characters (and, in fact, ideally no longer than 155 characters) in length and should be relevant to the page.
• Page titles should be no longer than 70 characters in length and should not repeat keywords.

Improve your meta descriptions and page titles to improve your SEO.

Here’s a super simple hack to start crossing things off on a Google Docs checklist. Press command+shift+X to cross something out. Ahh, the satisfaction.

LinkedIn offers a program called “LinkedIn Learning” which are videos that educate viewers on numerous subjects (ie: Social media best practices, Lead generation on LinkedIn, etc.) Set aside 30 minutes each day to consume educational videos taught by experts in a subject/field you’re interested in learning more about.

Social media strategists recommend that you use Instagram stories and Facebook stories to share a brief moment that doesn’t require a long caption. These stories might include follower involvement like a poll, or something silly that you’d only want your audience to see on your profile for 24 hours.

This app allows you to use templates for anything from a social media post to a snapchat story to an Instagram story and more. Users can customize each template to add logos and match their company’s brand colors.