“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
“Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently." – Warren Buffett
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D Rockefeller
Set a monthly goal that will further your knowledge. For example, an attainable goal would be, “This month, I’ll read two books written by PR professionals.” Setting goals will push you to better yourself and increase your chances for success.
Explaining how you did something can be a bother and often slows productivity. If you find that your company often repeats the same tasks, create processes for current and new employees so that everyone is on the same page. This allows for work to remain consistent and provides employees with a how-to guide so they don’t disrupt fellow coworkers’ productivity.
Nothing makes a Monday worse than not knowing where you left off Friday and having to spend time sifting through emails and documents trying to remember. Write yourself a note every day before you leave the office with your daily 3-5 “must-do’s” for your next workday. This keeps you on track, organized, and productive.
Begin the day with a PR team check-in that includes personal updates, accomplishments, goals, and setbacks (for which the team can provide support). This ensures that you start the workday off strong. It also helps keep your company’s focus on its employees and their status. Set a time limit and an agenda that works best for you and see how quickly you accomplish tasks!
Make time to apply for local and national awards to show your colleagues and other professionals what an amazing year you’ve had. Winning awards helps you gain attention from potential clients and employees.
The AVE formula is flawed because it doesn’t take into consideration the article’s content. Instead, measure the following:
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