PR Hack of the Week

Remind customers of your success by framing your media coverage and placing it in your offices. This boosts your employees’ and customers’ confidence in your company.

After you’ve pitched, don’t throw out your news releases. Give them new life by repurposing them.

Before you draft the news release or announcement, outline three important elements for your management team:

Select your text, right-click, and select Speech, then Start Speaking to have your computer read the text to you. This will help you better self-edit and proofread your media pitches.

If you aren’t boosting your company’s social media posts, you’re just talking to yourself. Many industry analysts agree that organic reach for company Facebook pages is now as low as 2 percent, and some speculate it’s even lower (without sponsoring those posts). Boosting a post on your company’s Facebook page means reaching more people – for a fee.

Use HubSpot’s grader.com to see how you might improve your website’s performance, mobile readiness, SEO, and security. Not sure where to start? We can help design a new site that’s optimized and secure. Book a free consultation with an expert.

While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. If you’re focused more on the frequency of your posts and less on sharing engaging content, you need to rethink your social media strategy in order to generate higher post engagement. Consider spending more time defining your target audiences and creating posts relevant to them.

Send your news – especially news that didn't receive coverage – to the social media desk. Many news outlets have a social media or digital desk, and they’re always looking for great content to publish on shared media channels.

Generate more traffic to your website from organic (free) search results on search engines by improving your site’s SEO. Update page titles and meta descriptions, use alt tags, incorporate backlinks, and more to increase your company’s leads.