Canva has design templates for just about everything. Do you need to make a poster? Canva’s got it. Do you need to make a proposal or report? Canva’s got it. Another bonus that Canva offers is team collaboration. It’s like Google Docs but for graphic design.
Topics: shared media, web design & development, social media
Using high-quality content not only looks good but makes your business appear more professional. This applies to photos, videos, graphics, and any other content that will represent your brand.
Topics: web design & development
Google Analytics is a resource with endless opportunities. It provides a great opportunity to engage with consumers, conforms your brand to meet specific consumer needs, and analyze your audience.
Topics: online public relations, measurement
Staying connected to your PR team is essential for creative collaboration, so look into using virtual meeting platforms, such as Zoom, Google Teams, Zoho Meeting, GoToMeeting, etc.
Topics: internal communications
New platforms are always coming and going. It’s paramount you are aware of all social media markets to target your audience to the best of your ability. Don’t be afraid to venture into the unknown and explore different media outlets like TikTok.
Topics: owned media, social media
For optimal performance, keep page size below 3MB. The three ways to reduce page size are:
Resize and compress your images.
Remove unnecessary custom fonts.
Remove redundancies.
Topics: web design & development
Stating goals, missions, and objectives is key to each business and project. It’s the core of what’s going on. Therefore, it is important to stand by whatever you decide on. This isn’t to say it couldn’t change as you or the company grows, but fickle changes in policy, mission statements, and messages can cause mistrust, low morale, and low faith when making decisions and getting things done. Figure out what your key messages are and stand by them as a beacon to guide you when the weather gets rough. Once you have your foundation, no matter how many times details and plans may shift and shape, you can remain on course.
Topics: internal communications
Buy Secure Sockets Layer certificates (or digital certificates) that protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.
Topics: web design & development
There are a million objectives to achieve daily, but realistically, there isn’t enough time to accomplish them all. Make a list and separate it by its level of importance and its level of urgency. Pick three to five items to achieve daily. It’s not a failure to leave some tasks unaccomplished by the end of the day; they will just be moved to tomorrow. Regroup, reassess, and rebound.
It’s easy to drone out of the watercooler talk or the hour-long business meeting about something your mind is telling you could have been an email. However, even if the information doesn’t impact you, you are being presented with an opportunity to build a relationship with everyone you interact with. Repeating back to them what they said shows them you are present and comprehending their words, and repeating important information back to them at a later date shows them you cared.
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