PR Hack of the Week

It’s easy to hire workers to fill your office staff and meet your company’s needs. It takes a little bit more time to build a well-functioning, dedicated team. This is done over time through small acts, such as engaging in non-work conversations, having that Christmas party, and sending a care package when they are sick. There are daily opportunities that shine through for you to be there for your employees and for them to be there for each other. These little moments of care remind everyone that we are not cogs in a machine but human beings with lives outside of the office. This is how you build your tribe and grow your team with a cultivated sense of togetherness.

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Back in the day, people used to keep a rolodex on their desks with their contacts and some personal info on the back. This was so you could remember to ask them (or specifically to NOT ask them) how their wife was doing or how their softball league was coming along. It adds a personal touch that today’s fast-paced world can negate. It’s true there are a lot of contacts and moving parts, but making the small effort goes a long way toward earning and keeping clients.

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To balance the shift in the public relations industry, the need for vertical industry and specialist expertise must be met by attracting top talent. Talent must focus on project work, visual storytelling, video, and influencing strategies to change the management style of traditional public relations.

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It is a competitive market, so it is important to stand out and do things that attract talented people and clients who want to get ahead.

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Images are now included on blogs, social posts, and websites. The next stage is the GIF. GIFs have a way of adding a little extra personality to a post, reminding everyone that a brand is made up of normal people. Most easily populated GIFs also fall under pop culture categories, meaning GIFs can be timely and even comical to the audience you’re trying to connect with in real-time.

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Use communication to motivate and resonate with people we seek to engage and change behaviors and perceptions. This will matter more than ever before.

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This helps build a relationship with clients and places public relations professionals in a position to come in and help during times that are unexpected.

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Use the social media channels your audience is using. You may have an active following on Facebook, but does having an Instagram account also make sense? Being on a few platforms is fine as long as you are trying to actively engage the audience you have and constantly attracting new customers.

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Improve collaboration and reduce back and forth emails with unique attachments and revisions.

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When facing a crisis/problem, a huge part of the process is accepting the belief that we’re not superhuman. We don’t have the ability to solve everything. Understanding this fact helps prepare companies and individuals in times of crisis.

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