Don’t be a bore when you work on public relations. Having fun can improve your public relations work and your corporate communications as well.
Don’t be a bore when you work on public relations. Having fun can improve your public relations work and your corporate communications as well.
Tell the truth! Whether that means letting your boss know you need to take a step back or giving hard feedback on a project, it’s important to be honest. Communication is key.
With so much information on the internet, it’s important to have all of your content linked together.
Being a member of a professional association opens the door for a great deal of networking opportunities. Joining an association like the Relations Society of America can also grant you access to more educational opportunities.
PR shouldn’t always be serious. Sometimes, humor or a pun in the appropriate place can make a big difference in catching an audience’s attention.
Although no one can ethically guarantee earned media coverage, you can ensure your PR agency and staff gets bonuses for hitting specific objectives. If a PR firm you’ve working with hits certain KPIs or outputs (including earned media coverage in specific news outlets), you can give them a bonus for reaching such milestones. These bonuses should be tied to something measurable and meaningful so you have an objective metric to base the bonuses on.
News media appearances are great. However, they’re not guaranteed. The news media should be absolutely independent and objective. That’s why earned media coverage is so valuable. It can’t be bought, so it’s much more believable and credible than paid media.
Your media pitches need to be newsworthy and interesting — not just to you but to your audience. It’s absolutely unethical for a public relations professional to promise your story will appear as earned media in a credible news outlet.
That’s because public relations depends on third parties and relationships. Unless you own or control the news outlet, there are no guarantees in PR!
Provide data analytics in communications campaigns to meet the needs and demands of clients and employers while understanding the difference between quantitative and qualitative strategies.
Provide data analytics in communications campaigns to meet the needs and demands of clients and employers while understanding the difference between quantitative and qualitative strategies.
Scheduling social media content is a great idea, but it’s not always a surefire solution. You should post more relevant content if a crisis happens in your country, a crisis happens in the world, or you want to have content that ties into something newsworthy or buzzworthy.
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