PR Hack of the Week

The fastest way for a news release to be discarded is with irrelevant information. Knowing your audience is key for a successful release. Without knowing your audience, you may be providing information to a publication that specializes in an area of expertise outside of your topic.

The best way to keep a consistent and cohesive Instagram aesthetic is with a photo pretest. Purchase or make your own preset on Adobe Photoshop to enhance your photos and create an Instagram feed that’s worth following.

Earned media is still at the core of what we do. To win business, come in with the data to back it up. We can’t go on intuition. Data analysts provide data and research and is what keeps most agencies from being a media shop.

Having relationships with people you meet academically and professionally can benefit you in the long run. Knowledge of your personal character and work ethic can be gained from personal experience; these are things that can’t be obtained from a resume or cover letter.

Keeping up with trends is important in showing your clients where your brand is headed in the future. But building your own trends, helps to build credibility and value for your company.

You never know when a crisis will occur, so you need to be prepared to make a statement that effectively communicates all necessary information with the public’s interest in mind. You never want to be in a position where you are silent for too long.

A compelling subject line is key in grabbing the attention of a reporter or client. Hook your reader by including an interesting opening sentence. Keep the email brief and short.

Being creative can be depicted as sitting in an office chair staring at a whiteboard until “the idea” comes to you. Although it may look like that for some, for most of us, that is the picture of despair. For a large portion of the world, our best ideas come to us when we least expect it: in the shower or on a run. Just because you are at your nine-to-five doesn’t mean you can’t shake it up and go outside for a breather. Once you let your mind escape from its box, you will be surprised by what it comes up with.

If you want higher responses to your emails, you need to write better ones. Here’s some quick suggestions:

PR professionals tell the greatest stories. Advertising has to tell a story in 30 seconds. We tell stories on video, editorial magazines, and social media to create an emotional commitment to a brand.