Your brand mentions are key to know so that you are aware how your brand is being viewed on social media, positively or negatively.
By Axia Public Relations, Aug 7, 2020 3:05:21 PM
Your brand mentions are key to know so that you are aware how your brand is being viewed on social media, positively or negatively.
By Axia Public Relations, Jul 31, 2020 12:42:36 PM
Don't be afraid to mix created and curated content. Curated content can be valuable as a cost- and time-efficient option for social media. It also offers an opportunity for you to build new relationships with other organizations while providing your audience with an alternative view and resource.
By Axia Public Relations, Jul 24, 2020 1:13:26 PM
As we move into a more digital and electronically dependent world, don't lose sight of making meaningful interpersonal interactions. Although there is various communication software available, the most meaningful connections will stem from genuine relationships.
By Axia Public Relations, Jul 17, 2020 1:37:34 PM
It’s called “trendjacking” and it can skyrocket your social media game. Trendjacking is when a brand capitalizes on a trending topic by getting involved and “riding the wave of a hashtag” with a relevant post when the topic before it has reached its peak. It’s important to not try too hard, land the timing, and make sure you know what the hashtag is before climbing on board so you are not being inappropriate.
By Axia Public Relations, Jul 10, 2020 1:05:55 PM
If you’ve worked with a well-known company, don’t be afraid to share it across media platforms. This builds credibility and attracts other companies who want to become just like the bigger brands you’ve worked with.
By Axia Public Relations, Jul 3, 2020 11:15:24 AM
Memes are a great way to stay relevant on social media. Using humor in your marketing humanizes a company and attracts younger clients and customers.
By Axia Public Relations, Jun 26, 2020 12:10:43 PM
Twitter users accept a more frequent posting schedule, but users on platforms like Facebook and LinkedIn can feel bombarded if you post more than once a day. Be aware of how many times your posting so you don’t lose followers from constant posts on their news feeds.
By Axia Public Relations, Jun 19, 2020 4:29:42 PM
The internet is bombarded with white noise. Constant facts, information, ads, and sharing. What cuts through to an audience? What takes someone from being a scroller to a reader? A good story. If you sit and think of the last few times you really took more than 10 seconds to view something on your social media account, you would realize it was probably because someone began telling a story you cared about.
By Axia Public Relations, Jun 12, 2020 1:58:12 PM
You’re promoting your brand but to make consumers care, put them first. Lead with the benefit or a solution to a problem before you mention how you can help.
By Axia Public Relations, May 29, 2020 4:32:34 PM
Promote your social media posts so that they are more likely to appear on users feeds. It’s challenging to make sure your content is viewed organically, boosting your posts ensures that your targeted audience sees your content.
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