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PR firms can't guarantee media coverage

By Axia Public Relations

Jason Mudd talking about how you can't get earned media coverage.

 

Unless a PR firm owns a media outlet, you won’t get guaranteed media stories from them. If you do want guaranteed coverage, buy an ad. Otherwise, have a reliable and experienced public relations firm or staff to make great media pitches for your company.

 

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Topics: earned media, news media

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