PR Hack of the Week

Before using content made by an AI for public relations, it’s critical your company develops a comprehensive and ethical AI usage policy. This ensures your company isn’t unethically using AI.

Related: 7 responsible principles to guide the use of AI in public relations

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Your company should investigate and experiment with using artificial intelligence. It can help improve how your company does public relations, such as making content creation easier.

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First impressions are extremely important because you don’t get another chance to make one. Always put your best face forward.

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People are more likely to do business with someone who is trustworthy. The code of ethics for PR should never be violated.

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Everyone goes through bad days or rough patches, but try to stay positive! Having a positive outlook on a rough situation can help you overcome obstacles and give you a new perspective on the issue.

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Sometimes instead of creating a new idea, you can take an existing idea and edit it to fit what you need in the present.

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Never stop being curious because you can always learn something new every day.

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There are skills that you can only learn from immersing yourself. There are always new opportunities and assignments to learn and grow from.

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Once you set and complete your work or career goals, they shouldn’t end there. Building on your goals will help to continue your journey and increase your confidence.

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Sometimes it can help to think like your client. Get to know your audience and their habits.

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