With the world being digital, the core focus for PR is still earned media. To understand the mix, we need to understand the context of paid, earned, shared and owned media to channel the best contributions and exalt a brand’s narrative.
With the world being digital, the core focus for PR is still earned media. To understand the mix, we need to understand the context of paid, earned, shared and owned media to channel the best contributions and exalt a brand’s narrative.
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