When we use the premium and proprietary Cision PR Newswire's Premium Newsline network, it posts your news release to up to 5,000 supplemental websites via content agreements. This gives you significant online visibility, hundreds of syndication links, and may impact your search engine optimization (SEO). Many believe posting news releases on commercial newswires is a powerful technique for content, SEO, and building keyword links that boost your search engine rankings. Every PR Newswire U.S. wire newsline includes targeted distribution to the Associated Press, an essential global news network that delivers content to various media platforms and formats.

Press release syndication is step 12 of our 18-step documented proven process for earned media coverage.

When you purchase from Axia, each syndicated news release includes:

• Nationwide U.S. syndication
  
  
• Up to three industry trade or consumer/enthusiast newsline categories
  
  
• Up to 800 words (including the headline, dateline, and contact information)
  
  
• Up to two non-embedded image links (.jpg or .png only)
  (minimum size: 600 pixels on the longest side (800 pixels preferred) at 72 dpi; maximum size: 1MB each).
  You must own the licensing rights to provide such images on a newswire.
  
  

Add-on features and upgrades (optional):

• Additional 100 words after the first 800 words: $200/each
• Embed images: $300/each 
• YouTube Embed: $300
  Embed a YouTube video into your release and have it distributed by PR Newswire on as many as 700 media websites.
• Additional geography, consumer/enthusiast, or industry trade categories saturation: $200/each
• International distribution is available for these countries: Australia, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Philippines, South Africa, South Korea, Singapore, Thailand, United Kingdom, and Vietnam.
• International distribution: $250/each or $1,250 for 21 countries. English-speaking outlets only. 
• International distribution is sent directly to journalists via email rather than through PR Newswire like our U.S. distribution, so we do not provide wire or contact reporting with international distribution. Once we receive your order, our editor curates a list of contacts in the selected country based on the content and keywords within the release. We send the press release via email to that list of journalists.

Retail value: up to $2,500+ each

For compliance and disclosure reasons, stock symbols and litigation-related submissions are ineligible for this package. Other policies and restrictions may apply. Subject to availability, editing, and wire standards. We can also post your news release to BusinessWire, Cision PR Web, GlobeNewswire, etc. Contact us for custom pricing.

Frequently Asked Questions

What’s the difference between press release distribution, syndication, and earned media coverage?
A commercial newswire service syndicates or publishes your news release automatically on hundreds of websites for a fee. 

In contrast, earned media coverage happens when a journalist or editor reviews your news and decides your news release is worth inserting into their content or it's worth reporting or covering as a unique story by one of its assigned reporters. That coverage is not paid for, and therefore, it carries significantly more credibility and impact.

Axia offers both services, but they are distinctly different. Press release syndication provides broad visibility. Earned media coverage through media outreach delivers third-party validation — and it requires a separate effort, timeline, and strategy.

Can you guarantee media coverage or article placements?
No. Earned media is never guaranteed because editors and reporters decide what stories to cover. If you’re seeking guaranteed placement, that falls under advertising or sponsored content.

Which websites will publish my release?
When submitting a press release through a newswire, it is typically syndicated to hundreds of news and topical websites that automatically republish your press releases. These may include financial portals, industry news aggregators, and local media news websites. It depends on the subject matter and geography you select The topical categories that you or we tag for your release – and you always want to select the most relevant topic and geographic tags – will determine which news sites might post your release.  We can provide a sample list of outlets and topics upon request.

How long does it take to see the output?
Initial pickup from your newswire news release distribution occurs within minutes. It's typically within 24-48 hours of your approved scheduled release time. We generally recommend posting on Tuesdays before noon and typically drop our news releases between 8 and 9 a.m. Eastern or local time. 

What’s included in your press release distribution service?
When we are hired to write news releases, we include editing, formatting to AP style, and distribution via a commercial newswire. You’ll also receive a post-distribution report showing online pickups and visibility metrics.

Can I choose where my press release appears?
You can select general categories or regions through the wire service, but you cannot hand-pick specific sites. For customized placement, you would need a paid media (advertising) buying or sponsored content strategy.

How many articles will I get from this?
Press release distribution generates broad visibility but not necessarily articles. If your goal is article coverage, we recommend a media relations campaign to proactively pitch and earn media placements.

Syndicate your press release with a post on PR Newswire

Add-ons