How does public relations help?
Public relations is the state of the relationship between the public and an organization or corporation. Often, these organizations hire a professional PR firm to build and protect their reputation to maintain a favorable public image. The public includes critical audiences, such as consumers, employees, suppliers, news media, community, industry, influencers, investors, regulators, and others. Sophisticated public relations practitioners use technology, tools, and channels to share their stories and communicate their messages directly with their target audience. Axia specializes in using news media, social media, and web content strategies, services, and success measurement programs.
Gain visibility through news stories, awards, speaking engagements, and podcasts. News media ("earned media") uses media relations to earn an appearance in a news story. People consume news for information, education, and entertainment. Our public relations company's news services include earned media coverage, booking guest appearances on podcasts and speaking engagements, spokesperson media training, winning awards, and crisis communications management.
Boost your visibility through social media engagement, review improvements, and online reputation management. Social media ("shared media") is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content. People turn to such media to share and discover content. Our public relations firm offers social media for companies and organizations.
Elevate your digital presence through data-driven website design, expert blogging, and content marketing. Web media ("owned media") is online content developed for your organization that it has complete control over. This may include your website, blog, newsroom, inbound marketing, email marketing, landing pages, premium downloads, etc. People intentionally visit websites to find specific content. Our public relations agency creates compelling search-engine-optimized content to attract new website visitors and convert those visitors into leads.
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