The Public Relations Blog

How to properly use these location-specific digital techniques

Digital marketing is a tricky domain with plenty of jargon that can leave you scratching your head. Take, for example, geofencing and geotargeting. Although they sound similar, these location-based strategies are quite different. 

Learning the difference between geofencing and geotargeting can significantly enhance your overall digital marketing efforts and your ROI. 

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. 

Axia Public Relations promoted Clarissa Schearer to public relations associate. She works closely with regional and national construction, home services and professional services clients. Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience. 

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).

SAN DIEGO – Axia Public Relations presented its $2,000 PR scholarship at the Public Relations Society of America's international conference in San Diego.

The Public Relations Society of America featured Jason Mudd, APR of Axia Public Relations as a keynote speaker at its Montana Communicators Conference last month.

Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

Connect with your target audience using influencer marketing

Influencer marketing is a process that involves two key elements: communication and collaboration. Axia Public Relations created a visual to show the steps of its influencer marketing process and who’s responsible for completing each step.

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special "Q&A with a Public Relations Pro," webinar. Learn about media relations, online reputation management, and social media.

In celebration of Valentine’s Day, Axia Public Relations is pleased to sponsor a 16-year-old Indonesian student. Oktavia enjoys singing and being in her school band. She aspires to be the top of her class and move to the next grade level. She and her tight-knit family thank Axia for its support.