The Public Relations Blog
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Have you ever wondered how often you need to update social media – your company's Facebook page, for example – or when is the best time to tweet or post a link on Twitter?
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Topics: shared media
Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
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Topics: digital PR, public relations, shared media
Topics: infographics, public relations, shared media
Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.
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Topics: digital PR, infographics, public relations, shared media
When it comes to online reputation management, content is king and good public relations firms are the kings of content.
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Topics: digital PR, public relations, shared media
The Jerry Sandusky trial for child sex abuse represented the public end to the tragedy for the victims, but it also represented a public relations opportunity for a group dedicated to giving a voice to the victims of child sexual abuse.
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Topics: shared media
Many of your most valued employees are already using social media, so why not encourage them to share and promote the values of your company on these sites? At the same time, you must help ensure they're protecting the privacy and integrity of your company. Company policy should apply when your employees are engaged in social media for work purposes and at work, but also during their own personal time.
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Topics: shared media
Whether you call it earned media or managed media, most users know it as social media and it's here to stay. But, it's not enough to have a social media presence anymore. Social media managers are using specific strategies to encourage consumers to share links and extend the value of their social campaigns.
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Topics: shared media
Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.
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Topics: public relations, shared media
Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.
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Topics: public relations, PR tips, shared media, 60-Second Impact
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