University increases MBA enrollment by 50%

JACKSONVILLE UNIVERSITY                                                                                                                                                                                                   

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

IDEAS

Jacksonville University sought to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. It sought the expert assistance of Axia Public Relations.

RELATIONSHIPS

Axia implemented an integrated campaign that included television, radio, print, direct marketing, and earned media coverage, as well as a strong inbound marketing and paid online program.

RESULTS

The campaign resulted in a 50 percent increase in new MBA enrollment and a similar increase in ADP and other programs. Further, the campaign significantly increased awareness of JU in its critical home market.